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Do this for yourself

Do This For Yourself!

There are so many interviews that we have done via 6AM group over the years where we ask the music artists what inspires and motivates them to do what they are currently doing or what they want to achieve, and we appreciate all of the answers that come back to us that seem to be authentic. For instance, the answers we get are they are doing it for the love of the music, for the fans, for their family, for the community, or doing it to help the scene grow. Whatever the motive behind it is, those are actually great reasons why they should be doing this. But there are not enough artists that actually boldly say, “Hey look, I’m doing this for myself,” which is more important in actuality.

In this article, we discuss the mindset of ‘doing for yourself!’

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Editorial: The Anxieties of Being An Electronic Music Event Promoter And How To Face Them

It’s 7:30pm on a Friday night and I am waiting for a man I have never met outside of a venue I have never heard of, nor seen, before.

I have spent the last 7 days driving all over Los Angeles scouting for venues, looking for the right location for what could be the biggest event of my career as an electronic music event promoter. My other business partners have done the same, all to no avail. We located a few gems that will be available for future use, but haven’t quite nailed down the space we so desperately need at this very moment. And the brutal honest truth is that the clock is against us.

“Relax, be patient and you’ll find the right spot!” I’ve been telling myself over and over for the last two weeks, and while I believe it, it’s hard to remain optimistic as the hours and days fade away. Our event is tomorrow night, and with just over 24 hours to go we are running out of options. To top it off, the venue owner I am supposed to meet is 30 minutes late, which is making me and the three other people with me antsy at best.

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