6AM In Interview with Marco Sgalbazzini: The Artist Journey Guide to Bookings
This is a recording of The Artist Journey – Guide to Bookings with Marco Sgalbazzini (6AM/Synthetik Minds) Clubhouse panel conversation held on Friday, March 26th 2021.
Posts
Real Story: How One 50-Person Party In Connecticut Became a Nationwide “Coronavirus Spreader”
While the overwhelming amount of electronic music promoters has understood the urgency and importance of putting a halt to all events until further notice in order to stop the spread of the COVID-19 Coronavirus, we have come across a minority of irresponsible, selfish, money-driven promoters defying Federal, State and City orders by continuing to throw parties here in the United States. The risk? Becoming a nationwide Coronavirus spreader.
This type of senseless behavior is not only abhorrent, but extremely short-sighted too.
Ultimately, the more we come together now the more we will be separated in the months to come. If we were able to freeze everyone in the world 6 feet apart from others they don’t live with for the next 14 days we would have beat COVID-19, and while that is unrealistic, getting as close to that as possible is the entire goal of the various lockdown and stay-at-home policies Government officials are implementing around the globe.
The 4 Key Reasons Why Promoters Fail
Every promoter wishes for a successful event, be it a concert, a live performance, a club night, a warehouse party or a major festival. After all, promoters spend considerable time and money to plan and execute events of all sizes. Yet sometimes, despite these efforts, there are instances that the events end up being a disappointment. Of course, there are some that failed because of circumstances beyond their control. In many cases though, such failures were a result of promoters not knowing the intricacies that make events successful in the first place.
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The Underground Electronic Music Scene Needs More Collaborations
“Let’s link up and collaborate!”
Yes I am completely aware of how stereotypical that sounds, but given the climate of the electronic music industry we live in today, the need for collaboration is higher than ever.
Here is a simple truth: promoters can choose to view everyone else around them as competition or, instead, as essential elements in nurturing the scene they themselves are a part of. In the United States the more underground sounds of electronic music are still playing catch up to the EDM beast that exploded shortly after the turn of the new century. Every week I hear and read comments from house and techno fans asking for bigger and more, especially when they compares the United States’ scene with that of Europe. They want bigger events, more production and, more importantly, acts that don’t tour in the States often. Let’s be honest here though, these acts are either really expensive to bring Stateside or are simply too high a risk for the promoter as they don’t promise high enough attendance to make the booking viable.
Editorial: The Anxieties of Being An Electronic Music Event Promoter And How To Face Them
It’s 7:30pm on a Friday night and I am waiting for a man I have never met outside of a venue I have never heard of, nor seen, before.
I have spent the last 7 days driving all over Los Angeles scouting for venues, looking for the right location for what could be the biggest event of my career as an electronic music event promoter. My other business partners have done the same, all to no avail. We located a few gems that will be available for future use, but haven’t quite nailed down the space we so desperately need at this very moment. And the brutal honest truth is that the clock is against us.
“Relax, be patient and you’ll find the right spot!” I’ve been telling myself over and over for the last two weeks, and while I believe it, it’s hard to remain optimistic as the hours and days fade away. Our event is tomorrow night, and with just over 24 hours to go we are running out of options. To top it off, the venue owner I am supposed to meet is 30 minutes late, which is making me and the three other people with me antsy at best.
