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“Hawt” Off The Press: Richie Hawtin Out for EDC 2022

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EDC LAs Vegas 2022 is just around the corner with a huge lineup of all genres that all ravers can expect. Unfortunately, it looks like techno legend Richie Hawtin will not be gracing the ravers with his presence.

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Alan Fitzpatrick I Still Remember

“I F*ckn Hate Social Media,” Says Alan Fitzpatrick

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Techno titan Alan Fitzpatrick took to Instagram recently to express his convictions about the downsides of social media. Coincidence or not, the UK producer, dj, and label boss‘ message somewhat synchronizes with May being “Mental Health Awareness” month in the United States. As many producers, and people in general feel the added pressure that social media can bring, Fitzpatrick strongly protests its influence on the music community.

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Massive Attack

Massive Attack’s 3D Co-Founds AI System to Expose Climate Misinformation

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Massive Attack’s Robert Del Naja, aka 3D, is part of a team that has developed a new AI system designed to flag climate misinformation shared on social media. Eco-Bot.Net, which launched late last month, is currently set up to focus on flagging greenwashing ads by large companies, with the team behind the bot describing greenwashing as “a tactic used to mislead consumers about the green credentials of a product or service, or about the environmental performance of a company”. The system has so far flagged around 1,400 social posts on Facebook, Instagram, and Twitter containing false or misleading information about climate change.

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Elon Musk Sandstorm

Elon Musk Tweeted Praise for Darude “Sandstorm” Sending Stock Price of Sandstorm Gold up 55%

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The power of a single Elon Musk tweet was in evidence once again when he tweeted praise for Darude’s iconic “Sandstorm” track, sending the stock price of an obscure Gold Mining company by a similar name up by 55%.

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election-Biden-Trump

Electronic Music Artists Weigh-In on U.S. Election, Biden vs. Trump

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The U.S. Election is only a day away, and artists are talking. DJs and producers are using their social media to encourage voting in the U.S. Election and also share their opinion about Biden and Trump. For many, the 2020 presidential race has taken on a deeper meaning than most U.S. elections. It represents more than simply voting for a leader but voting someone out. It’s an opportunity to recover not only from a pandemic but the damage the country’s current president has created in his four-year term. The U.S. presidential candidates Joe Biden and Donald Trump have exchanged plenty of insults in what has become a chaotic election. These house music and techno artists share their thoughts about the election and are showing a favorite between Biden and Trump.

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Netflix's Social Dilemma

Netlfix’s The Social Dilemma: A Look at the Other Side of the Screen

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Without question, social media has revolutionized the way people live, but not all that shines is gold. What goes on the other side of the screen? Netflix’s The Social Dilemma, the streaming giant’s newest documentary, takes viewers behind the curtain (or screen) with not-so-talked about topics. Seen as a “tool of persuasion” it has created unconscious habits controlling the minds of consumers. Some see this persuasive technology as the best thing since sliced bread but others view it as the virtual Pandora’s box warning that without regulation social media could breakdown societies. Privacy concerns aren’t the only topic Netflix’s The Social Dilemma tackles. It also looks into its effects on mental health in the United States, a serious known issue within the music industry.

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How DJs and Producers Can Market Themselves with Social Media

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For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.

Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.

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Growing Your Social Media Presence as an Electronic Music Artist

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We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.

But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.

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The Funniest Tweets To Come Out Of The Fyre Festival Disaster

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Update: Read the official statement from Fyre Festival co-founder Billy MacFarland

Fyre Festival has turned out to be quite the disaster, to put it lightly. Attendees, some of whom literally forked over thousands and thousands of dollars for what they expected to be a lavish experience, were greeted on festival grounds at the Bahamas by an experience that was everything except the luxurious, supermodel-filled getaway which they had been promised.

You may know of the festival, which is run by Ja Rule and Billy McFarland’s Fyre Media company, thanks to their heavily sponsored content campaign which was promoted on Instagram and other social media outlets by the likes of Kendall Jenner, Emily Ratajkowski, and Bella Hadid. The glamorous offerings, however, didn’t quite live up to expectations.

While thousands got to witness the shambles waiting for them in the Bahamas, many didn’t even get to fly to the Caribbean island, with all flights scheduled to depart to the destination reportedly cancelled after initial news of the disaster zone awaiting them began to make the social media rounds.

But let’s backtrack a bit and discuss what happened at the festival itself. Consequence of Sounds reports: those who made it to the grounds discovered soon enough that it was a far cry from the oasis they were promised. Tickets to the festival ran between $4,000 and $12,000, with the price of admission including a chartered flight from Miami, private villas to sleep in, yacht rides with gorgeous models, and performances from the likes of G.O.O.D. Music, Major Lazer, Blink-182, Disclosure, and more. On paper it all sounded great, if you’re the kind of person that is into that super exclusive douchebag festival experience. In reality, festival grounds were littered with half-built tents and mountains of trash. Catered meals were nothing more than a slice of bread and cheese, with a salad garnish for good measure. As night fell, the situation became even more chaotic, with festival staff and security nowhere to be found. Luggage was thrown out of the back of a truck to an awaiting mob. There were reports of feral dogs running loose through the festival grounds, and some attendees allege to have gotten into verbal and physical confrontations with locals. All the while, flights to the island have been cancelled.

What ensued was a slew of tweets depicting just how bad and dangerous the situation was and, in true unforgiving Internet fashion, throwing some humor on the fiery situation… pun intended. William Needham Finley IV took to his Twitter to document the experience in brilliant detail and with great humor:

 

Unsurprisingly, he wasn’t the only one to unleash some humor on the situation:


As can be seen from the tweets above, most of those who originally made it to the festival grounds found ways to leave and fly back to the mainland United States. Needless to say we strongly doubt that Weekend II — yes Fyre Festival was meant to run over the space of this weekend and the next, pretty unheard of for a first-time festival — will take place. Instead we assume that organizers will be dealing with a few lawsuits or perhaps a class action suit from the hundreds of (possibly) wealthy attendees that were scammed out of thousands of dollars to receive what turned out to be a fairly realistic disaster relief experience.

The festival’s social channels have been unsurprisingly quiet, except for the following misleading, uninformative and frankly dishonest Instagram post blaming all the above vicissitudes to mere “growing pains.” We honestly doubt they will have much of a chance to do any growing following this…

 

Things got off to an unexpected start at day one of Fyre Festival. FOR THOSE CURRENTLY ON GREAT EXUMA We are working to comfortably accommodate guests and deliver a great experience. If you have needs, please head to the “BLUE HOUSE” on the main festival site. Security, first aid, and Fyre Festival staff are here to assist immediately, 24/7. FOR THOSE WITH PENDING TRAVEL TO THE EXUMAS TOMORROW Due to circumstances beyond our control, and in line with a culture of safety, all inbound charter flights to the Exumas have been canceled. Your ticket and any funds uploaded to your RFID band will be refunded. Thank you for bearing with us as we work through the growing pains that every first year event experiences. Revised itinerary information will be shared soon for the remainder of this weekend and weekend two.

A post shared by FYRE FESTIVAL (@fyrefestival) on

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H/T: Consequence of Sound

Social Media Developing Talented

The Correlation Between Social Media and Developing Talented Electronic Music Artists

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In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.

Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists:

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