Artist Advice: How To Use Spotify To Get Ahead Of The Game
Guest post by entrepreneur and author George Goodrich. George co-founded DemoDrop.com and StudioSessions.Tv, two music-tech companies with bases in Los Angeles and Amsterdam. An avid techno and house music listener, George specializes in crafting innovative digital strategies to help artists thrive, with experience working dance music events in Australia, Europe and Mexico for The BPM Festival. His latest book Slotify Method: How to Use Spotify Playlists to Launch Your Career in Music dives into the growing importance of Spotify as a tool for emerging artists, with tools on how to gain millions of streams, make money off of Spotify and gain attention from labels and talent buyers. The book is available for purchase on Amazon.
I just read an article titled āGuide to Dance Music Marketingā that touched on the subject of Instagram Bots (really?), SoundCloud Playlists and YouTube Playlists. The scariest part of the article was the ā2017ā in the title.
Today more than ever it is crucial to take advantage of the best and newest technology on music platforms available. 80% of people going to YouTube are looking for a specific song (not your music) and SoundCloud continues to irritate its creators by taking away key features.Ā Believe it or not, Spotify is dominating in artist discovery and helping launch new artists careers.
Spotify is quickly becoming more and more popular in the electronic music community. Many artists have jumped on the bandwagon and are developing a solid and thriving presence on this relatively new platform. Artists like T.E.E.D., with his randomly titled playlists like āOfficeā and āBedroomā, or Dosem with his regularly updated āHousestrikeā playlist are gathering hundreds of new followers and generating thousands of streams. Even Marco Carola is dropping Spotify Playlists to promote Music On. Here are three key parts of Spotify that can get you ahead of the game.
