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Technics Unveils Plan to Launch New Budget SL-1200 Turntables for $134.99, ā¬125.99, Ā£114.99
The Technics 1200 has long been revered by DJs for its high-torque, direct-drive platter that ensures flawless mixes and incredibly precise scratch performances. For the first time ever, in an effort to ramp up sales with everyone shut down at home due to Coronavirus COVID-19 quarantine and lockdown measures, Panasonic plans to launch a new budget SL-1200 turntables edition for only $134.99, allowing easy access to the industry-standard record player for the first time ever
Panasonic and Technics Reveal ā¬1000 Price Tag For The New SL-1200 MK7 DJ Turntable
Parent company Panasonic and Technics have revealed the price tag and release date for the much-talked-about newĀ SL-1200 MK7 DJ turntable.
The information arrived viaĀ What Hi-Fi, detailing that the SL-1210 MK7, which will be sold in Europe and the UK, will set consumers back Ā£899 and ā¬1000, while the SL-1200 MK7 will retail for $1200. They are scheduled to be available in May of 2019.
While the price is much less expensive than theĀ SL-1200GĀ announced in 2016, the new product remains in a much higher price bracket than competitors such as Pioneer and Reloop.
Technics Have Announced New DJ-Focused SL-1200 MK7 Turntable
Technics unveiled a new, DJ-oriented version of its famous SL-1200 turntable, the MK7, at CES in Las Vegas yesterday.
During the release event, the company went so far as to label the new SL-1200 MK7 turntable as, “the first new standard DJ turntable in approximately nine years.”
According to Technics parent company Panasonic, the new all-black turntable differs from the previous SL-1200 model in that it features a new coreless direct drive motor and reverse playback capability, as well as “other sound-enhancing technologies.”
Return Of The Technics: SL-1200G
The Technics SL-1200 (discontinued) is the undisputed heavyweight turntable champion, cherished and sought after by vinyl DJs of all ages and genres. For the 50th anniversary of Technics, the company (a subsidiary of Panasonic) will be releasing a pair of “Grand Class” models, engineered with the audiophile in mind: the SL-1200G, which features an aluminum exterior, and the limited anniversary edition SL-1200GAE, housed in a gorgeous magnesium casing. Unfortunately,Ā Technics will only be producing the latter model in a one-time run of 1,200. (See what they did there?)
In addition to beautiful exterior casing, these new, turntables includeĀ a three-layered turntable and high-dampening tonearm, two featuresĀ that audiophiles old and young will get especially excited about. They even added a brand-new direct-drive system, controlled by microprocessor, to eliminate “cogging,” which they explain in-depth in their press release:
“Vinyl record sales have been booming lately, so it’s not at all surprising that Technics is capitalizing on the SL-1200’s mystique here ā we’re actually expecting to see a few high-end turntables at CES 2016. No word on pricing, but expect these to be crazy expensive when the 1200GAE arrives in summer and the 1200G hits late in the year. (Also, 50 years’ worth of SL-1200s are also available on eBay and Craigslist in virtually every city in the world, if you’re that impatient.)”
