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Return music festivals_May 2021

A First Look: The Return of Music Festivals & Events in 2021

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After a year of raving from your living room, people are eager to hit the dancefloor and festival grounds. All signs point to yes for a safe return of music festivals and events in 2021. Curious as to how the return of music festivals and events will welcome its attendees in a post-pandemic era? Will vaccination cards and/or masks be required? Will there be on-site rapid testing? How will social distancing be enforced? Do you expect more and better from event organizers in this new era? Get ready to once again (patiently) wait your turn for the water bottle filling station and wrangle the lovely feeling of conflicting set times.  Here’s what some boutique festivals and events recently delivered.

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Space Yacht

Space Yacht Founders Talk Brand Growth & The Importance of the Local Scene

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In the last six years, Space Yacht has grown beyond an event series into a brand. Space Yacht founders Rami Perlman and Henry Lu saw their platform as a way to share their love of house music within their community while also giving rising local talent an opportunity to showcase their art. As COVID-19 forced many music industry members to pivot, Rami and Henry both found themselves with time on their hands, something they had been struggling to have more of prior to the pandemic. Creating opportunity out of adversity, Rami and Henry sunk their teeth into new projects. They talk about how building consistent habits have helped them grow into a brand and their commitment to remaining authentic in every endeavor, especially on social media. The founders also discuss why talent comes first over social following when it comes to music.

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