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destress-post-election

Stop Doomscrolling, Here Are Ways to Destress Post Election

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November 3, 2020, came and went. Many Americans are waking up to the U.S. President Donald Trump prematurely declaring victory against Democratic nominee Joe Biden. You don’t have to be living in the United States to know the implications that declaration carries. Spanish-based techno artist Coyu certainly does when he tweeted “American Civil War 2?” Yesterday was indeed one of the most important days in American election history, and it even got electronic music artists talking. So if today you’re in need of a little self-care, here are some ways to destress post-election. Read more

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Electronic Music Artists Weigh-In on U.S. Election, Biden vs. Trump

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The U.S. Election is only a day away, and artists are talking. DJs and producers are using their social media to encourage voting in the U.S. Election and also share their opinion about Biden and Trump. For many, the 2020 presidential race has taken on a deeper meaning than most U.S. elections. It represents more than simply voting for a leader but voting someone out. It’s an opportunity to recover not only from a pandemic but the damage the country’s current president has created in his four-year term. The U.S. presidential candidates Joe Biden and Donald Trump have exchanged plenty of insults in what has become a chaotic election. These house music and techno artists share their thoughts about the election and are showing a favorite between Biden and Trump.

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Meme courtesy of @twtmegp_

16 Techno Meme Instagram Accounts You Need To Follow For a Good Laugh

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As much as social media is a love and hate relationship, it has given us memes (and who doesn’t love memes?!) as well as introduced the phrase “going viral.” This type of content triggers an emotion compelling people to share it via their own social channels causing them to spread rapidly. Memes have helped everyone get through 2020 breathing humor and lightness into a rather intense year. Check out these 16 techno meme Instagram accounts to follow for a good laugh or two. Go ahead, hit the follow button, and share away. After all the world’s best medicine is laughter. Read more

Netflix's Social Dilemma

Netlfix’s The Social Dilemma: A Look at the Other Side of the Screen

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Without question, social media has revolutionized the way people live, but not all that shines is gold. What goes on the other side of the screen? Netflix’s The Social Dilemma, the streaming giant’s newest documentary, takes viewers behind the curtain (or screen) with not-so-talked about topics. Seen as a “tool of persuasion” it has created unconscious habits controlling the minds of consumers. Some see this persuasive technology as the best thing since sliced bread but others view it as the virtual Pandora’s box warning that without regulation social media could breakdown societies. Privacy concerns aren’t the only topic Netflix’s The Social Dilemma tackles. It also looks into its effects on mental health in the United States, a serious known issue within the music industry.

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7 Things Artists Should Consider Before Outsourcing Social Media Work

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You’re a producer and/or DJ and your career is gaining traction. Releases are coming out on record labels and you’re getting tour playing time beyond your local scene. At one point or another you consider what to do with your social media strategy and how to take it to the next level, and naturally part of that consideration is whether to outsource the work to a professional agency or social media specialist.

If you’re ever at that point, there are some key things you should consider before outsourcing that work to a paid professional:
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How to Efficiently Promote Your Music On Social Media

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Promoting on social media may sound simple enough, but the truth is that there are some nuances involved that must be taken into account if one wishes to be able to promote effectively through social platforms. Anyone can share whatever and whenever on social media but without knowing these nuances, one’s attempts to promote will not yield the desired outcome.

New Artist Model recently shared some tips for artists to be able to promote their music better on social media, which we will be sharing here:

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Why Social Media Is A Key Part of Marketing In The Electronic Music Industry

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In today’s digital world there is no escaping social media, even and especially for aspiring and established producers and DJs.

While exact statistics aren’t available, it is not hard to imagine that the demographic of people attending electronic music events throughout the world does tend to include a vast majority of 21-35 year-olds. What this means is that the majority of people attending these events are likely to be connected, in some way or another, to social media.

Just like with any business, whether you are an electronic music artist, venue owner or promoter, with a well-thought-out digital marketing campaign, your products will be recognized easier, your target audience will grow, and you can even build authority and presence in your field over time! That being said, whipping out a grand marketing strategy out of thin air isn’t the easiest task. For more marketing strategies for your business, check here at NTREIS, Inc.

For all intents and purposes, it’d be fair to assume that the majority of marketing nowadays would fall into the category of digital marketing. Whether we like to admit it or not, long gone are the days of promoting music and events the old school way, and within this rather broad field, you can pick and choose from a variety of different paths to go down.

Be it email marketing, SEO, affiliate marketing or some other similar endeavor, the Internet is the place where you’ll get your exposure and with it, brand recognition for yourself as an artist, label owner or party curator.

Strong Social recently tackled the subject, explaining why social media is the future of digital marketing, and shouldn’t be ignored no matter your role in the electronic music industry

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5 Reasons Not to Fast Track Your Social Media Efforts

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The more and more we value our social media presence, the more we tend to try to fake it. There are even social media ranking services, such as Klout, that give us a score based on how many followers we have across our social media accounts. Aptly named, the higher your Klout score, the more clout you apparently have in the world of social media.

Companies are now spending thousands and even millions of dollars in order to promote their brands via social media influencers. This causes people to center their lives on gaining followers on Instagram in order to make a living showing off the latest fashions and trends to their user base. We refer to them as Instagram models but musicians and artists tend to feel the need to do the same. They spend countless hours trying to figure ways to up their following and add fans.

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How DJs and Producers Can Market Themselves with Social Media

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For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.

Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.

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How to Brand Yourself on Social Media and Be Authentic

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Whether you like it or not social media has taken over our lives. Whether it is Facebook, Twitter, Instagram, or Snapchat or even music streaming platforms such as Soundcloud and Spotify or user-based video streaming such as Youtube and Vimeo or Twitch, many of us probably spend more time using social media than we do traditional media platforms. We are no longer reading magazines or newspapers or books even, we aren’t listening to AM/FM radio or even listening to CDs or watching DVDs.

News and stories are instantaneous and we even know what some of our friends have for breakfast. We also have access to an infinite library of music, video, games, movies, and shows. No wonder why everyone is always so busy
how can anyone possibly get anything productive done when they are too busy searching for the next song that goes well with their breakfast that they are trying to capture the perfect angle for the eggs benedict they just made?

With all the noise and clutter that one has to weed through, how do you gain a dedicated following and capture the right audience?

Many media outlets try to wow and shock us into clicking on that headline. The more clicks, the more comments, the more views, the more engagement and in return you ultimately succeed in climbing the Alexa scale. This ultimately translates into more advertising dollars for these outlets but it also allows them to lose credibility and tarnish their brand. You end up becoming another tabloid at the grocery store and people start to lose trust in the outlet being a reliable source of news or information.

So how do you gain clicks and engagement and followers then?

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