Posts

Techno TikTok

Techno & TikTok: A Match Made in Heaven or Hell?

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TikTok is a social media app commonly known for short videos, dance challenges and often incorporating music from various artists. It has quickly become one of the most widely used social media platforms. It’s also become a powerful tool within the music industry. Artists are embracing it as an effective way to connect with their fans as well as promote and better monetize their music. Today it reports it has over 1 billion active users. With so many eyes (and ears) on the platform, why aren’t more techno artists jumping on the TikTok bandwagon? More importantly, just because they can does it mean they should? Are techno and TikTok a match made in heaven or hell?

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Djs social media

Why Do You Follow Your Favorite DJs on Social Media?

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There’s no doubt about it: the rise of social media created a new paradigm within the dance music industry. The internet provides unlimited opportunities for fans to connect with artists, and for artists to leverage the power of social media to gain new fans. Aside from the typical one-way communication techniques of Facebook, Instagram and Twitter, artists and fans are discovering new ways to connect virtually as technology evolves.  As DJs try to grow their fanbase, social media can be a powerful tool in reaching new ears and connecting with current fans. So, why do you follow your favorite DJs on social media? Here are five reasons why people follow DJs on social media, do any of them speak to you?

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Interview with Hiroko Yamamura

“Music is Often Better with People,” Says Hiroko Yamamura, a Chicago Techno DJ

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From the gritty roots of the underground Chicago scene to showcasing the freshest memes to her many Instagram followers, Hiroko Yamamura is clearly all about duality. Her extensive touring schedule over the past few years put Hiroko on the global stage, amassing an impressive audience of new fans thanks to her homage to spinning the House, Acid and techno sounds that shaped her rave youth. Even with her newfound fame, Hiroko never forgets her roots, as evidenced by her upcoming performance at the exciting new house and techno festival ARC on September 4 – 5, 2021, highlighting the incredible talent of the Windy City. 6Am caught up with Hiroko ahead of her performance at ARC to discuss everything from her hometown, being named one of Chicago’s top DJs, and on being the honorary dance scene meme queen. Read more

Jukebox's Director of Operations

“Social Media is only as effective as the audience you are able to reach,” says Jukebox’s Director of Operations

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Jukebox has gone from a small London PR firm to a global festival agency. In its 10 years, it has expanded beyond the typical PR services for electronic artists to creating an ecosystem servicing multiple facets of the dance music industry. It has one of the most engaged audiences in dance music across digital platforms, and it has been brimming with fresh ideas for the return of the dancefloor. Jukebox’s director of operations Josh Karpf shares how PR is continually adapting to the world, and why it remains an important aspect of an artist’s career growth. His 15-year experience includes serving as brand manager for Ministry of Sound, where he managed over 1,000 events and festivals globally.

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Julien Earle YouTube

Providing Value, Julien Earle Uses YouTube to Share Music Tips

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Seeing an opportunity to give back, DJ and producer Julien Earle took to YouTube. It became an outlet for him to share his music production knowledge and create an online community. The Los Angeles-based artist shares more about why he decided to leverage the online world as a means to not only provide value but continue learning himself. He also imparts some advice to his fellow aspiring artists. Read more

2020 Taught Music Industry

Goodbye 2020: 9 Things 2020 Taught the Music Industry

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2020, the year that was shaping up to be everyone’s year. Not only was it a leap year, giving people 366 days instead of 365, but most of the major holidays fell on “perfect” days. 4th of July and Halloween fell on a Saturday. There was also Valentine’s Day and Christmas taking place on a Friday. 2020, however, had other plans and gave the world a harsh wake-up call. Despite being one of the worst-hit industries from the pandemic, 2020 taught the music industry a lot of important lessons.

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Tara Brooks 6AM Feature

Catching Life as It Comes, Tara Brooks Rides Its Waves

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2020 has been anything but easy. For many, music has been an outlet to cope with the strains of an unprecedented year. While music has been a release for some, the music industry has been one of the hardest-hit economic sectors due to COVID-19. Many artists producing music fans’ favorite tracks have had to find ways to keep going. SoCal native DJ and producer Tara Brooks has tapped into nature to find a renewed approach to life and music.

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Naufer Online Music

Naufer Opts Out of the Online World & Explains Why Music Doesn’t Depend on Social Media

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Sometimes the hardest part is showing up in life, and social media doesn’t necessarily help with your focus. DJ and producer Naufer decided to unplug to create more mindful habits and help with cooking beats in the studio. He also talks about why life is about the journey, not so much the destination.

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Tap Newo ArtistMap Blog

Tap Newo, The Music Ninja Uses Social Media to His Advantage

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ArtistMap member Tap Newo shares his motivations as an aspiring artist and what gets him out of bed day in, day out. He also spills his secrets on how he uses social media to his advantage but never forgetting music always comes first. Read more

Tone Troy Max Parkinson

From Reddit Friends to Collaborating Artists, Tone Troy & Max Parkinson Share a New Single

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Social media can be a double-edged sword, but for Tone Troy and Max Parkinson, it proved very fortuitous. The pair first met through Reddit where their mutual passion for music united them. On the heels of their newest single “With Me,” Tone Troy and Max Parkinson talk about their creative workflow, landing music on labels like Toolroom, and what 2020 has taught them. Despite both artists being at different points in their careers, Tone Troy and Max Parkinson share an undying love for the game. Read more