How to Brand Yourself on Social Media and Be Authentic
Whether you like it or not social media has taken over our lives. Whether it is Facebook, Twitter, Instagram, or Snapchat or even music streaming platforms such as Soundcloud and Spotify or user-based video streaming such as Youtube and Vimeo or Twitch, many of us probably spend more time using social media than we do traditional media platforms. We are no longer reading magazines or newspapers or books even, we aren’t listening to AM/FM radio or even listening to CDs or watching DVDs.
News and stories are instantaneous and we even know what some of our friends have for breakfast. We also have access to an infinite library of music, video, games, movies, and shows. No wonder why everyone is always so busy…how can anyone possibly get anything productive done when they are too busy searching for the next song that goes well with their breakfast that they are trying to capture the perfect angle for the eggs benedict they just made?
With all the noise and clutter that one has to weed through, how do you gain a dedicated following and capture the right audience?
Many media outlets try to wow and shock us into clicking on that headline. The more clicks, the more comments, the more views, the more engagement and in return you ultimately succeed in climbing the Alexa scale. This ultimately translates into more advertising dollars for these outlets but it also allows them to lose credibility and tarnish their brand. You end up becoming another tabloid at the grocery store and people start to lose trust in the outlet being a reliable source of news or information.
So how do you gain clicks and engagement and followers then?
