6 Tips to Writing Posts on Social Media
By now we all know that the game is not only to get likes, favorites, and followers but also to gain comments and shares as well. Engagement is key to getting ahead on social media, sio not only do we want to gain as many shares and comments as possible, but we also want our followers to want to share and comment in a positive manner.
In the world of marketing there is something referred to as NPS, which stands for Net Promoter Score. The Net Promoter Score is a measurement of the willingness of customers to recommend your product or services to others. This gauges the customer’s overall satisfaction with the company or brand and their loyalty to that brand and is ranked on a scale of -100 to 100.
Most brands use humor, inspiration, education to engage their audience or they may support a cause in order to increase affinity for their brand or company. If you think about the last time you commented or shared a post, it most likely sparked one of the former reactions. We tend to comment and share posts that are humorous the most and then those that inspire us and educate us. The posts that get the most reaction are those that are emotional and make us feel some sort of way.
