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10 Strategies To Create A Social Media Brand

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We have reached a time where anyone can create videos, take pictures, create music, create art and then share and discuss their creations with the world instantaneously. This has resulted in an overload of content and it can prove difficult for anyone to stand out. Every day an estimated 95 million photos are shared on Instagram with 100 million people using the stories feature. Facebook has over 2 billion active users with 75% of them spending over 20 minutes on the platform every day generating over 8 billion daily views with more than 100 hours of video watched.

Although we spend a tremendous amount of time watching videos on Facebook, the average person only spends 2.5 seconds with each piece of content. That could be 2.5 seconds listening to your track that is 2 minutes long or watching your latest video that is an hour long. If you’ve ever hosted a livestream, you can immediately see how short of an attention span the average user has. You may have 5, 50, or 500 people watching but many don’t stay watching for long. Many users also may not listen to your track or set for very long either. For this reason, it is essential to capture one’s attention within the first few seconds.

In order to gain the average user’s attention, your videos, pictures, music, and art all have to be not only instantly recognizable but also of high quality and shared by a trusted source. It can prove difficult at first and take time to become that trusted source but by properly developing a relationship with your audience over time and delivering quality content, you can eventually grow your brand and instill a certain level of integrity.

We put together 10 strategies to assist with branding yourself on social media whether you are a new DJ or producer or promoter and playing or organizing your first event or you are a seasoned professional with countless releases or events.

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How to Brand Yourself on Social Media and Be Authentic

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Whether you like it or not social media has taken over our lives. Whether it is Facebook, Twitter, Instagram, or Snapchat or even music streaming platforms such as Soundcloud and Spotify or user-based video streaming such as Youtube and Vimeo or Twitch, many of us probably spend more time using social media than we do traditional media platforms. We are no longer reading magazines or newspapers or books even, we aren’t listening to AM/FM radio or even listening to CDs or watching DVDs.

News and stories are instantaneous and we even know what some of our friends have for breakfast. We also have access to an infinite library of music, video, games, movies, and shows. No wonder why everyone is always so busy
how can anyone possibly get anything productive done when they are too busy searching for the next song that goes well with their breakfast that they are trying to capture the perfect angle for the eggs benedict they just made?

With all the noise and clutter that one has to weed through, how do you gain a dedicated following and capture the right audience?

Many media outlets try to wow and shock us into clicking on that headline. The more clicks, the more comments, the more views, the more engagement and in return you ultimately succeed in climbing the Alexa scale. This ultimately translates into more advertising dollars for these outlets but it also allows them to lose credibility and tarnish their brand. You end up becoming another tabloid at the grocery store and people start to lose trust in the outlet being a reliable source of news or information.

So how do you gain clicks and engagement and followers then?

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