10 Strategies To Create A Social Media Brand
We have reached a time where anyone can create videos, take pictures, create music, create art and then share and discuss their creations with the world instantaneously. This has resulted in an overload of content and it can prove difficult for anyone to stand out. Every day an estimated 95 million photos are shared on Instagram with 100 million people using the stories feature. Facebook has over 2 billion active users with 75% of them spending over 20 minutes on the platform every day generating over 8 billion daily views with more than 100 hours of video watched.
Although we spend a tremendous amount of time watching videos on Facebook, the average person only spends 2.5 seconds with each piece of content. That could be 2.5 seconds listening to your track that is 2 minutes long or watching your latest video that is an hour long. If youāve ever hosted a livestream, you can immediately see how short of an attention span the average user has. You may have 5, 50, or 500 people watching but many donāt stay watching for long. Many users also may not listen to your track or set for very long either. For this reason, it is essential to capture oneās attention within the first few seconds.
In order to gain the average userās attention, your videos, pictures, music, and art all have to be not only instantly recognizable but also of high quality and shared by a trusted source. It can prove difficult at first and take time to become that trusted source but by properly developing a relationship with your audience over time and delivering quality content, you can eventually grow your brand and instill a certain level of integrity.
We put together 10 strategies to assist with branding yourself on social media whether you are a new DJ or producer or promoter and playing or organizing your first event or you are a seasoned professional with countless releases or events.
