Massive Attack’s 3D Co-Founds AI System to Expose Climate Misinformation
Massive Attack’s Robert Del Naja, aka 3D, is part of a team that has developed a new AI system designed to flag climate misinformation shared on social media. Eco-Bot.Net, which launched late last month, is currently set up to focus on flagging greenwashing ads by large companies, with the team behind the bot describing greenwashing as “a tactic used to mislead consumers about the green credentials of a product or service, or about the environmental performance of a company”. The system has so far flagged around 1,400 social posts on Facebook, Instagram, and Twitter containing false or misleading information about climate change.
