Posts

Matthias Meyer’s Top Tips For Busting Creative Blocks

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Matthias Meyer has a unique sound that has made him stand out as special, amongst a sea of deep house artists; with a love of film soundtracks, his productions incorporate uplifting and orchestral elements, deep tribal grooms and African-influenced rhythms. Over the years he’s made his mark with standout cuts including ‘Reichenbach’, ‘Tout Va Bien’ and ‘November Rain’.

Hit a brick wall with your productions? The German DJ and Watergate resident shares creativity hacking tips on how to get the most out of your studio time.

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Why Social Media Is A Key Part of Marketing In The Electronic Music Industry

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In today’s digital world there is no escaping social media, even and especially for aspiring and established producers and DJs.

While exact statistics aren’t available, it is not hard to imagine that the demographic of people attending electronic music events throughout the world does tend to include a vast majority of 21-35 year-olds. What this means is that the majority of people attending these events are likely to be connected, in some way or another, to social media.

Just like with any business, whether you are an electronic music artist, venue owner or promoter, with a well-thought-out digital marketing campaign, your products will be recognized easier, your target audience will grow, and you can even build authority and presence in your field over time! That being said, whipping out a grand marketing strategy out of thin air isn’t the easiest task. For more marketing strategies for your business, check here at NTREIS, Inc.

For all intents and purposes, it’d be fair to assume that the majority of marketing nowadays would fall into the category of digital marketing. Whether we like to admit it or not, long gone are the days of promoting music and events the old school way, and within this rather broad field, you can pick and choose from a variety of different paths to go down.

Be it email marketing, SEO, affiliate marketing or some other similar endeavor, the Internet is the place where you’ll get your exposure and with it, brand recognition for yourself as an artist, label owner or party curator.

Strong Social recently tackled the subject, explaining why social media is the future of digital marketing, and shouldn’t be ignored no matter your role in the electronic music industry

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Win a Full 12-Month Scholarship to IO Music Academy’s Music Production Program and a Copy of Ableton Live 10 Suite

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We are teaming up with IO Music Academy in Los Angeles to give you the chance to win a full 12-month scholarship to their music production program and mentorship worth ($3,750 value) and a copy of Ableton Live 10 Suite ($799 value).

IO Music Academy is a place for producers to create, connect and collaborate. Centered around Ableton Live, our curriculum covers Music Theory, Sound Design, Mixing & Mastering, Vocal Recording, and most importantly, finishing music.

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How DJs and Producers Can Market Themselves with Social Media

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For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.

Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.

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Inside the Moog Factory: A Visual Tour

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When it comes to synthesizers, one of the most trusted and beloved brands in the music industry is undoubtedly Moog. The company has come a long way since Robert Moog founded it in 1953 as a theremin kit manufacturer. It would not take long after it  began manufacturing modular synthesizers for the brand to find success and public acclaim.

FACT Magazine has had an exclusive tour of the United States’ based facility where everything Moog comes from, which we are providing for you below.

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Impressions vs. Engagements: The Social Media Debacle For All Music Artists

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When it comes to social media, it is the goal of every artist to get themselves and their music noticed, and especially so whenever they have a new release or a upcoming gig that would benefit from getting as much attention possible.

But it would be naïve to think that one just needs to send blind invite or make random posts to reach as many people as possible via social media channels. Social media has evolved so much in recent years that number of followers alone is no longer enough these days to get traction. As such, two different strategies for greater social media mileage have emerged, namely, engagement and impressions.

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How to Overcome Writer’s Block as a Music Producer

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First things first. It is time for us to admit that all of us go through that creative drought known as writer’s block. There is no shame in admitting this. Even the great writers of this world have gone through that rough point of their life at some point or another.

But writer’s block doesn’t just apply to those putting words to paper (or a screen, in today’s computerized world). Musicians and producers who do not really write are still creating music in the same way writers create their poetry or prose. Unfortunately these artists go through their own version of writer’s block

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Four Ways to Get Your Music Licensed

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It is said by some one isn’t in the artist music business until their work is actually licensed. This may not quite be the popular opinion these days since exposure and plays take more prevalence thanks to Spotify, SoundCloud and YouTube, but the importance of music licensing cannot be stressed enough, especially when you look at the revenues a licensed music track can generate.

Just to give an idea, a licensed track can generate as much $3000 for an artist in exchange for its use in an advertisement, $500 for use in an indie film trailer, $60 for use in a wedding video, and $20 for use in a YouTube video. So even if the track does not get a million plays, through music licensing, it still gets exposure to a wider audience while providing some revenue for the artist at the same time.

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Being Self-Disciplined as an Electronic Music Artist

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The life of an electronic music artist looks all fun and glamour from the outside. People have this image of electronic artists getting lost in the music and making people move to the beat; lights glowing and dimming.

The thing is that this glamour and frequent environment that artists are exposed to are tempting. If they don’t give importance to right things, they can easily get lost in that and ultimately lose what they actually stand for. Therefore, the outsider’s thinking is wrong and if they are right, then they are probably looking at a poorly disciplined artist.

A real and dedicated electronic artist is more concerned about manufacturing the right sounds and beautiful rhythms. They hardly pay attention to the tempting environments that are often part of. If they do seem absorbed, then it is rather a thing of the moment. Beyond that stage or club, they have serious issues to think about and realistic goals to meet.

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Bastian Bux: 5 Tips for Electronic Music Producers

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Bastian Bux is the consequence of reducing everything surrounding a DJ and producer to its essential element: the music. That is the intention of Bux: be stripped of all artifice and be judged by his work. Pieces full of deep textures, powerful harmonies, heavy beats and fat basslines; where everything is assembled with soul and sensibility, with the mastery of a craftsman and surgeon’s precision.

His debut was 2015’s “Stay EP” in Suara, where four timeless tracks laid the foundations of what Bastian Bux means today: deep and emotional Techno, dark House, and high class Electronica. Such was the success of the debut that, a few months later, he repeated in Coyu’s imprint with “Teardrop EP”, “Screenshot”, “Tresor” or his recent “Oracle EP”, where his stylistic range extends further its own, going from futuristic Deep House to Progressive Techno. After a first step into the remix production with his Habischmann’s “All I Dream” re-interpretation and being remixed by Coyu himself, he released his first EP on Nicole Moudaber’s imprint Mood Records. In just one year, his work have been supported by most of the underground’s heavyweights and his profile is gaining a remarkable place in the scene.

In front of a crowd, Bastian is able to travel elegantly from housy grooves to rough techno, going thru epic melodies and sober beats, always loyal to his way of understanding music but without losing sight of the dancefloor. That ability has earned him to be one of the ElRow residents and touring all around the globe. After his summer residency in Space Ibiza and having played in UK, Germany, France or Dubai, future looks bright for this new up and coming techno wonderkid.

We had the chance to chat with Bastian earlier this year when we talked about his relationship with elrow, Suara and his connection with the scene in the United States. This time we asked the prolific producer to share 5 key tips for you to apply in the studio!

 

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