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Confessions of a Techno Elitist

Forgive me Father, for I have sinned.

I don’t often pray to the Techno Gods but this mea culpa is assuredly due. You see, I have made the cardinal mistake of casting doubt and alienating those who don’t share the same musical values as me, at times questioning their very persona as a result.

Art is subjective. Music is subjective. But it’s easy to forget that in the age of the internet where trolling has become an art form and social media has mutated into an outlet where anyone can say anything without major risk of real repercussion, for the most part at least. I have been called a “techno snob” or “techno elitist” far too many times to count or even want to remember, and in the past have frankly always embraced the label with a sense of pride.

I erred not in taste, but in forgetting the journey that took me to where I am now. I discovered electronic music through the golden age of trance, as some may call it, back when Tiesto and Armin van Buuren were at the apex of their careers. Slowly but surely I waded my way through UK dubstep, as heralded by Skream and Benga and their infamous East Croydon parties, the progressive house movement spearheaded by the iconic John Digweed and Sasha, the rise of EDM and main stage big room house in the United States and various other genres in between. While techno and house music were the backbone of it all, I dabbled and sampled, ultimately finding my niche in the darkness of basement clubs or warehouses of the various cities I ended up calling home, from Milan to London, and more recently Chicago and Los Angeles.

But everyone’s musical journey is different. Not only is the destination not necessarily the same, but even if it happens to be, the paths taken to get there vary from person to person. It may take some years to discover their love for underground dance music, while others may be attracted by the fine nuances of ambient techno after only a few months of discovery. And some may even foray into “our world” and decide that it’s not for them. “Boring! It all sounds the same,” you will hear them say, or tweet, when referring to their visit to EDC Vegas’ Neon Gardens stage or Ultra’s Carl Cox Arena. Interestingly enough that has been my response to big room house and EDM main stage sets for a few years now, so I do become somewhat indignant inside every time I hear the same said about the type of music that I listen to. Personally, I genuinely feel quality techno is constructed on several layers of subtle sounds and complex shades, and that it takes a “trained” ear to not only recognize that, but come to love it. Yet, to some it sounds like the same 4×4 loop over and over again.

That is not to say that there aren’t lazy and complacent DJs. Or that all techno is brilliant. There is bad techno and good techno and there are both good techno sets and awful, lazy uninspired techno sets. As a promoter and writer I can critique how the music is produced, and delivered, but it is not my job to place opinions on whether said music is “good” or “bad” merely because of the genre it falls under. If certain artists have found success in learning how to craft a well-rounded EDM album, I don’t see what’s wrong with that. It may not be my cup of tea, but that doesn’t mean that someone else won’t drink it and find joy in doing so.

Everyone’s individual preference in music is dictated and influenced by a concoction of extremely subjective ingredients, including upbringing, early musical influences, socio-economic background, culture, and that one magic element that differentiates each one of us from the other: individual personality. No two people in this world are the same, and as such it would be foolish to expect everyone to agree on an art form such as music, much less when it comes to the ever-so-fractured world of electronic music and all its genres and sub-genres.

The truth of the matter is that there is no right or wrong answer when it comes to electronic music. Ultimately the only thing that is important is what the music communicates to the individual listener, how it makes them feel, the emotions and memories it evokes and the ability to transport them into a world where the woes and worries of life are no longer, even if for just a few hours. Whether it’s “obnoxious” bro-step or melodic vocal trance, banging Berlin techno or the dreamy sounds of Burning Man-inspired playa tech, the DJ’s job is to take its audience on a journey by stringing together a well-curated list of tracks that tell a unique story. A good DJ is able to do that regardless of the genre they are playing, and while I can judge the skills and story-telling techniques behind every DJs set, I am no one to judge the genre used as the medium for that individual performance.

The other argument is that anything well-known and mainstream is immediately bad. Again that’s faulty logic I have been guilty of perpetrating myself, and one that often leads “techno elitists” to be quite the contradictory people. We would love for European techno artists that never make it across the pond to get booked for shows here in the States, and we would love for the massive-scale techno productions at events throughout Europe to be accessible in our country also, but immediately roll our eyes and turn our heads the moment some of our favorite “underground artists” start to become more known. I feel like we want one thing, but also the opposite, and that we sometimes fail to realize that what we consider underground techno in the States is part of the more mainstream culture in countries such as Germany, Italy or the Netherlands. Go to Amsterdam Dance Event just once (or any of the Reaktor Events), and you will see what I mean: throngs of 18-22 year olds dancing to obscure lineups filled with names that barely ever make it Stateside, and if/when they do are mostly greeted by small crowds even in large metropolis such as New York or Los Angeles. At some point we have to choose what we want: do we want our scene to remain small and confined to small parties forever, or do we want to be able to witness the same caliber of artists and events as Europe right here in our own backyard?

You can choose to rip apart an “ignorant”, amateurish new-comer, and possibly estrange them from the beauty of the underground forever in the process, or you can be patient and allow them to discover if it’s for them at their own pace, with a little helping hand of course. Find out what they like and why they like it, feed them music from artists that may bridge the gap between what they are listening now and what they may learn to love in months from now. Don’t look down on them simply because “they don’t get it” yet, because let’s face it, that was probably you at some point on your musical journey in the past.

I strongly believe that the one thing that binds “techno elitists” or “techno snobs” together is how strong they feel about their favorite artists, and how passionate they are for the preservation of a music scene they hold close to their hearts. We can choose to channel that love to educate and subsequently grow our music scene, which is something we will all benefit from, or alternatively can choose to remain “closed-minded techno snobs” and disaffect those who may one day be seeking out the comfort of the very same dark techno dungeon we love to migrate to in the early hours of every weekend morning.

Ultimately, I am calling myself out with this piece. I apologize for anyone I belittled or made to feel un-welcome with my words in the past. I apologize if my online FB comments or tweets came across as mean or unaccepting. My intentions weren’t necessarily bad, but my delivery surely was. I realize now that I need to be more understanding, and I need to be more accepting. I need to realize that the best thing I can do is to not alienate people who have a different music taste than mine, but rather to extend a welcoming branch and let them know that if they ever want to have a taste of what I love so much, I will be the first one to lead them to one my favorite techno warehouse party series.

Featured image by @nightmovesme taken from Vayu Sound x Synthetik Minds pres. Vayu Sound 1 Year Anniversary ft. Kangding Ray in LA

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Editorial: The Anxieties of Being An Electronic Music Event Promoter And How To Face Them

It’s 7:30pm on a Friday night and I am waiting for a man I have never met outside of a venue I have never heard of, nor seen, before.

I have spent the last 7 days driving all over Los Angeles scouting for venues, looking for the right location for what could be the biggest event of my career as an electronic music event promoter. My other business partners have done the same, all to no avail. We located a few gems that will be available for future use, but haven’t quite nailed down the space we so desperately need at this very moment. And the brutal honest truth is that the clock is against us.

“Relax, be patient and you’ll find the right spot!” I’ve been telling myself over and over for the last two weeks, and while I believe it, it’s hard to remain optimistic as the hours and days fade away. Our event is tomorrow night, and with just over 24 hours to go we are running out of options. To top it off, the venue owner I am supposed to meet is 30 minutes late, which is making me and the three other people with me antsy at best.

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ENOUGH IS ENOUGH: An Open Letter To Festival Promoters & Organizers

Dear festival promoters and organizers,

I have had it.

I have had it with deaths at music festivals. I have had it with three-hour long entry lines in 90 degree heat. I have had it with exorbitant water prices. I have had it with the countless hours stuck in parking lots waiting to leave the grounds. I have had it with festivals that still won’t provide free water refills. I have had it with inadequate medical staff. I have it with lack of proper medical equipment. I have had it with festivals that worry more about the size of their stage set-up and production than the welfare of their attendees. I have had it with promoters that care more about profits than the lives of those who spend their hard-earned earnings at a festival of their choice. I have had it.

Yesterday, the entire electronic music community (and beyond) learned of the three young souls who lost their lives at HARD Summer in Southern California. Our scene also learned, through personal accounts from tens of music fans that attended the festival over the weekend, that the medical set-up to handle emergencies was not only simply inadequate, but at best a lazy excuse for doing the minimum required without regard for the sanctity of human life

And to think that this year HARD Summer moved from the Fairplex in Pomona to the Auto Club Speedway near Fontana following the death of two people in 2015. Despite the recent lesson in history, we now know that festival organizers simply failed to go above and beyond in ensuring medical personnel was present in adequate numbers and with necessary equipment to administer assistance should the need have arisen. In an interview to the LA Times, a 22-year-old by the name Angel Ghaemi described trying to perform CPR to one of the victims to no avail, waiting for up to 15 minutes for an ambulance and defibrillator to arrive. According to eye-witness accounts, thousands of festival attendees were stuck inside the Speedway’s parking lots for up to three hours – the result of poor logistics and traffic control that ultimately slowed first-responders and possibly prevented a life from being saved.

An EMT who provided medical services for this year’s edition of EDC Las Vegas and attended HARD Summer last weekend took his thoughts to Reddit, highlighting the oversights of HARD Summer’s medical plan:

“All medics and EMTs carried a jump bag with supplies, and drugs. For instance, a drug called Versed can stop seizures (something that I saw quite often this weekend). NONE of the staff walking around had any drug boxes on them, as told to me by one of the medics who assessed a friend of mine. Also, at EDC we had 3 medical tents: Main medical, right medical, and left medical. Each place, had IV supplies, TONS of bags of fluid for us to give IVs and drugs, and other necessities. I would have people walk in to me, I would give them an IV, they feel better, and walk out and go enjoy the show. HARD ONLY had supplies at main medical, making the other medical tents virtually useless.”

Enough is enough. There is absolutely no doubt that festival-goers need to be safe with regard to drug usage, but that should never in any way take away the duty and responsibility from festival promoters in ensuring crowd and individual safety are the first priority of any event, large or small. It goes far beyond a few well-wished tweets asking people to remain hydrated during a hot weekend. It goes far beyond some free water bottles passed out to those waiting two to three hours in line to enter a festival under the scorching California sun. It goes beyond hard pat-downs and security scare-tactics at festivals gates. And it definitely goes beyond pointing the finger to attendees and drug usage, all the while raking in millions of dollars that could and should have been spent to ensure logistics and medical emergency set-up were of the highest quality through the weekend.

There is probably no single solution to save every individual life, as ultimately you can only control so much. But you, the promoters and organizers of massives, raves and festivals need to always treat safety logistics and emergency plans with the top priority they deserve, and not merely as an burdening expense.  Festival entry and exiting needs to be smooth and not the type of inhumane sardine box scenario that people have been experiencing at events such as EDC Las Vegas, HARD or the recent Time Warp in Argentina where five people lost their lives. Hydration needs to be provided for free or at a minimal cost, and never as a means of revenue. Emergency and medical locations need to be easy to find and reach, well-stocked and manned with top-tier trained personnel.

No one should ever lose their life at a festival simply because they couldn’t receive the adequate medical help they were in need of.

Enough is enough.

Opinion: America, This Weekend Go Out and Dance

crowd-1056764_1920On a week where racial tension, violence and hate divides the United States, music lovers on all four corners of this beautiful country can find solace, refuge and warmth through the musical rendition of their favorite artists.

This has become a weekend where unity matters more than ever. Although we may be afflicted by fear, worry and confusion, there is arguably nothing more unifying, liberating and American than sharing dance floors with people of all walks of life, gender, sexual orientation, race, ethnicity or socio-economic background.

Whether you live in a metropolis the size of New York City, Chicago or Los Angeles, a seemingly sleepy pocket of American suburbia or surrounded by the majestic diverse nature that is so unique to this country, I encourage every member of the electronic music community to turn up the volume and unite under a common umbrella of acceptance, love and solidarity. Visit your local club, go to a show, attend a festival or spend the early hours of Sunday morning in a dark warehouse listening to techno. And if none of those are options, invite friends over and throw your own party – be your own DJ.

Sharing music is sharing love. At a point where almost every tweet, Facebook post and meme seems to divide, perhaps the gift of music can help bring people together.

America, this weekend please go out and dance.