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10 Principles of the Electronic Music Industry

Taken since the inception of 6AM in 2008, we have been able to develop and follow key principles that have helped us knock down barriers, break through troubled times and reach our goals in the electronic music industry while continuing to hit key milestones every step of the way.

The information contained herein has helped shape who we are today and represents what we stand for in the global electronic music industry. We are far from perfect, we are constantly learning and always working to improve. More importantly, we need a constant reminder of these guidelines ourselves, which is also part of the reason we are publishing this article. We want to hold ourselves accountable while sharing something we hope can help others, or at least can spark a conversation on subjects we feel are important.

We not only hope you find this useful but more importantly we hope you find the strength to apply the guidelines within this article into your own journey and discover the things you didn’t think would be possible by peeling away the layers of negativity and self-sabotaging behavior that are stopping the progress you wish to attain. We are all in this together, you are never alone.

Thank you in advance for hearing us out and we’ll see you on the dancefloor soon.

Much Love & Respect,

6AM

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The Need For Change In Nightlife Security

These days you wouldn’t be blamed for worrying for your safety at a music event, especially with growing concerns over gun violence and terrorist attacks. Sadly no venue is safe as far as these threats are concerned, not even the nightclubs. This year alone saw a number of these incidents happen in nightclubs, such as the shooting at the Peppermint Club and the attack at the Reina Club in Istanbul, Turkey, not to mention last year’s shooting at Pulse Nightclub in Orlando.

This is unfortunate considering that nightclubs are considered to be places where one can unwind and have fun, where incidences of violence are a remote possibility as people escape the woes and worries of daily life by seeking refuge on music-filled dance floors. Today, however, we live in a different time. Sadly this means that nightlife security must be prepared more than ever to face the growing realities and dangers that come with being at a music venue, nightclub, concert hall or the like. The old ways of doing nightlife security are not enough anymore, and changes must be made to tackle them more effectively.

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Ensuring Nightlife and Event Safety

Security is and has always been an item of first importance that every nightclub, festival or event needs to address appropriately. This is even more so in this day and age with terrorism at the forefront of today’s global concerns, and with incidents unfortunately taking place at nightclubs and music venues throughout the world. It is alarming and frankly saddening that this year alone we have witnessed more of these violent acts being carried out than ever before, costing many lives in the process.

Unfortunately, there are venues and events that do not have a formidable security system in place, making them more vulnerable than others. And given the situation today, having lax security measures simply doesn’t cut it anymore. While it is understood that venue owners and event organizers have a lot of things to worry about, that should not be a reason to skimp on the security details, especially when lives are at stake.

Robert Smith, a security consultant, shared some simple ideas and actions for clubs to consider so they can better prevent or address any unfortunate incidents that could occurs in their premises.

Video Surveillance

image by Brighton CCTV

When it comes to closed circuit TV systems, Smith follows a simple motto: if you think you have enough cameras, you don’t. So when installing a video surveillance system, be sure that an expert assists. This means you should not just take the word of the CCTV system company regarding where to place the cameras since they may have no clue what you need to capture.

It is important that the video system cover all exits, with extra coverage of the front door. Most importantly, your video system should not just record events but also save them. Use the system to not just diligently record but also to document the good and bad practices being done by personnel that work for your establishment, thus enabling you to make the necessary correction or commendation, whatever the case may be. In essence, everything that goes on in the club should be recorded, documented and be subject to a regular review.

Employee Background Checks

image by HR Daily Advisor

It pays to be very diligent in checking out the background of anyone applying for a job in the nightlife industry. You should ensure that the applicant has a clean background, with no criminal records nor history that will be a problem when they work at your venue, since they will represent the business and deal with customers very often. Hiring the wrong person can cause you embarrassment and ultimately could result in failure for your entire establishment.

Given the social media age we find ourselves in, it is wise to look into the social media accounts of those you are looking to hire into your team. Hiring someone with a history of inflammatory, racist, xenophobic and homophobic posts on social media can backfire in ways you cannot imagine, ultimately causing major PR disasters that could even lead to your venue shutting down. It has happened before.

Daily Safety Inspection

image by Vigilant Security Services

Holding safety inspections before the workday begins to proactively find and eliminate problems beforehand should be a given. After all, as they say, “prevention is better than cure.” This is particularly important in bigger venues, concert halls, etc

Having a Policy and Procedure Manual

It should be a requirement for every business to have policy and procedure manuals. This will be a great help for management and employees so they know what to do in preventing and, when necessary, addressing incidents. It is also helpful so to show that the business has an established set of rules being followed at all times.

This is key considering the different kind of scenarios that could suddenly pop up on any given night. Your security staff needs to be ready to tackle any situation that may arise, ranging from fire to potential terrorist and everything in between.

Have an Appropriate Number of Guards

One of the problems many nightclubs and venues face is that they hire and deploy too few security personnel than what is actually needed. This is one of the worst-managed areas within the entire hospitality industry. Hotels, nightclubs and bars all look at the position of a security guard as a necessary evil. Because of this, when things get tough for the business, security is the first to be cut. And that should not be the case. No matter what happens in the business, security must always make sure to cover the venue’s full capacity, entrances and exits, restrooms, dance or entertainment areas, VIP service areas, etc. Having enough security guards in one area is just not enough, every part of the venue must be covered and the number of guards should be adequate to handle any emergency that may come up.

Proper Report Writing

Smith stresses that documenting any incident that could lead to litigation is crucial. “Emergency responders only will document what they need for a criminal investigation, if any. Besides, they might not ask the questions that can defend an operator during civil litigation, and frankly, they don’t care about any later civil investigation,” he explains.

For this reason it is very important to have a procedure and the proper tools to properly and immediately document any incidents that occur, as well as all the relevant details surrounding it.

Training

Lastly, it is a must that every employee is given due and extensive training in various aspects that pertain to their duties. For example, the bartender should know how to handle a customer who consumed too much alcohol and should know how to defuse conflicts. Have your bartending staff complete a New York on-premise alcohol training to make sure they have the knowledge they need.

The security staff must know how to safely and legally detain and escort a guest from the venue. Training makes them better prepared for any situation and enables them to prevent them from escalating further, saving lives in the process.

Implementing these measures may be costly for the business in the short term. But it is a worthy investment that one cannot afford to skimp on. After all, lives are at stake and being able to ensure safety is not only for their benefit but for that of the business as well.

 

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10 Crucial Lessons From The Nightlife Industry

Joe Vargas was a training officers for reservists in the Navy who first ventured into the nightlife industry in 2005 when he organized an event for the Empire Ballroom and the Make-A-Wish Foundation. Since then, he steadily made his way to success in the scene despite no prior knowledge or business background.

Now, he has shared the things he has learned about the industry from being immersed in it for over a decade, all for the purpose of helping those looking to enter the sector. If you are looking to getting in the nightlife industry, you should definitely keep in mind these 10 important lessons:  Read more

Lessons From Amsterdam’s Night Mayor

In the last several years Amsterdam has been at the forefront of the nightlife industry as far as changes and innovations are concerned, and we’re not just talking about marijuana legalization and the city’s entire approach to it. In 2012 the city introduced the concept of having a “Nachtburgemeester,” or a Night Mayor. Read more

Marijuana and the Nightlife Industry

It would have been unthinkable 30 years ago, but as marijuana legalization continues to make inroads in some form or another in many parts of the world, many businesses are looking at the possible opportunities it offers. This is especially so in the United States, where different states find themselves progressing at differing speed toward full legalization.

One example highlighting this is the recently celebrated cannabis “holiday”, the unofficial celebration held every April 20th. Fortune reported that it was not just the marijuana business that enjoyed major returns around that day, but that even other businesses like bars and clubs enjoyed major gains from the celebration of 4/20. In sheer terms of foot traffic, reports show that there was a marked 8% increase among nightlife spots and 36% for liquor stores that day, all directly connected to the holiday.

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