It is every music artist’s dream to make it in the American music industry. Even big music artists from elsewhere in the world dream of building a fan base in the United States and being able to tour there.Ā That should not come as a surprise since it remains the worldās biggest recorded-music market and, in the eyes of many, the focal entertainment country of the world. However, itās also one of the most challenging countries for an overseas artist to crack.
This was the point of discussion at a panel in the recent Midem conference. Moderated by the Bloom Effectās Fiona Bloom, the panel included Michele Amar, director of the US Office, Bureau Export; John Katovsich, VP of theatrical music at Lionsgate; Andreas Katsambas, recording executive at BMG; and Andrea Da Silva, global team leader, media and entertainment at the US Department of Commerce.
The panel provided some key takeaways that overseas artists should take note of:
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