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Top Careers in Underground Music Production for College Graduates

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Breaking into the music industry is notoriously hard, especially if you donā€™t have a ton of work experience. Music is a business and studio owners; musicians and other executives want people who they know can bring in money.

However, you donā€™t have to be an experienced professional with connections: you can bank in on your potential and aim for the right position to achieve success at. To do so, you have to know what the best careers are there.

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Promoters: The Tastemakers and Educators of the the Music Industry

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Over the years the word “promoter” became somewhat of a taboo in the electronic music industry. I remember working for a club back in my early days and being advised to stop referring to myself as a promoter but use the word “VIP Host” instead. I was confused.

Back when the job title first came to be, a promoter was an event organizer. They usually founded and owned the event brand and took care of everything from the planning to the execution of their events, including booking talent, securing and setting up venue, all logistics, etc. As the industry grew and changed so did the the classification of what a promoter is and does. These days there’s promoters who are paid a per/head or per/ticket amount to promote an event organized by a bigger promoter, oftentimes promoting several event a weekend at more than one venue. They usually have no say in the event’s planning and execution, including the acts set to play at the events he is bringing people to.

With that said, however, it remains important to underscore and understand the role of promoters within the realm of the music industry we find ourselves to. We all know and refer to DJs as tastemakers and educators of the crowd that is in front of them. A truly good DJ doesn’t play it safe, instead understanding the importance of bringing something new and unique to the table each and every time they step up behind the decks. A quality DJ is able to wow a crowd with tracks they have never heard, instead of resorting to known crowd-pleasers. A top-tier DJ educates, taking their “students” on a lesson of music throughout the duration of their set.

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Why Social Media Is A Key Part of Marketing In The Electronic Music Industry

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In today’s digital world there is no escaping social media, even and especially for aspiring and established producers and DJs.

While exact statistics aren’t available, it is not hard to imagine that the demographic of people attending electronic music events throughout the world does tend to include a vast majority of 21-35 year-olds. What this means is that the majority of people attending these events are likely to be connected, in some way or another, to social media.

Just like with any business, whether you are an electronic music artist, venue owner or promoter, with a well-thought-out digital marketing campaign, your products will be recognized easier, your target audience will grow, and you can even build authority and presence in your field over time! That being said, whipping out a grand marketing strategy out of thin air isnā€™t the easiest task. For moreĀ marketing strategies for your business, check here atĀ NTREIS, Inc.

For all intents and purposes, itā€™d be fair to assume that the majority of marketing nowadays would fall into the category of digital marketing. Whether we like to admit it or not, long gone are the days of promoting music and events the old school way, and within this rather broad field, you can pick and choose from a variety of different paths to go down.

Be it email marketing, SEO, affiliate marketing or some other similar endeavor, the Internet is the place where youā€™ll get your exposure and with it, brand recognition for yourself as an artist, label owner or party curator.

Strong Social recently tackled the subject, explaining why social mediaĀ isĀ the future of digital marketing, and shouldn’t be ignored no matter your role in the electronic music industry

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10 Key Music Business Fundamentals Inspired By Gandhi

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Devotion. Passion. Drive. These are just some of the qualities exemplified byĀ Mahatma Gandhi through his works and teachings.

Gandhi faced what appeared to be insurmountable mountains in his life, but he taught us that by practicing peace over power living in harmony we can find ways to reconcile our differences despite the odds we may be facing.

Hisham Dahud, author at Hypebot, realized that Gandhi’s teachings can be applied to the world of music business, especially considering how, as an independent artist in todayā€™s highly saturated music space, the odds arenā€™t exactly in your favor either.

Read on for a list of 10 key music business fundamentals inspired by Gandhi’s work.

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The Future of Demo Submissions for Music Labels

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Guest post by Jason Trevor Miller aka Redux Saints

As an Information Technology professional, Iā€™ve constantly looked for ways to automate manual processes for better efficiency.

Recently, Iā€™ve had the pleasure of becoming a label partner/owner of Krafted Music, which supports three sub-labels in the electronic music industry. As I have learned the intricacies of running a label, Iā€™ve come upon a common label pain relating to demo submissions. Today, labels are inundated with countless demos each month, so many that theyā€™re not able to properly sort through them. Not only is that a source of pain for labels, but the demo-submitting artist potentially can wait weeks for a response from a label.

In 2017, Rami Shalom approached me requesting help with aggregating requirements and testing for the end user experience for his SaaS [software as a service] solution, Sendemo. Sendemo is an innovative A&R ecosystem that allows record labels to effectively manage their demo submissions in a controlled environment. It provides artists with the things they desire the most: acknowledgement, feedback, and a path to grow as an artist. These opportunities, which labels previously called ā€˜developmentā€™, have all but been lost in the industry. Sendemo creates a feature that is missing in todayā€™s music industry: artist development.

I had a chance to catch up with Rami Shalom recently to chat about his vision for the Sendemo platform and how it could potentially impact the music industry.

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Music Minds Matter: UK 24/7 Mental Health Support Line and Service for the Music Industry

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The tragic events that have been brought to light with Avicii’s passing have underscored, perhaps now more than ever, the importance and need of a support and help system for those in the music industry suffering from mental health problems of any kind.

Operating 24 hours a day, seven days a week, Music Minds Matter is a support line and service for the whole UK music community.Ā Call 0808 802 8008.

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6 Ways to Stay Healthy in the Electronic Music Industry

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Health is wealth, a popular saying goes. And being healthy is something that every person should be mindful of, especially for those in the entertainment industry and regardless of whether they are artists or avid partygoers.

Sadly, health is also something that tends to be overlooked by many in the industry who are more preoccupied with music, touring and partying. Before they know, they find themselves suffering from health conditions that range from mild to alarming, oftentimes negatively affecting their careers.

Being conscious of one’s well-being is the key to prevent these health issues later on. The good news is that it is easy to achieve healthy living, especially if you follow these 6 tips:

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Addiction and Sobriety In The Music Industry

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The lifestyle of a successful electronic music artist or DJ may seem like a dream to an outsider, but in reality, it isn’t always what it seems. You get into it because of a deep love for your music and the scene, but chronic, acute insomnia, jet lag, anxiety, and loneliness are problems that come along with the job. These are problems for any musician, but in the electronic music industry they can be even more destructive thanks to constant touring uninterrupted by the album cycle, and the late night showtimes that are the staple of the scene.

Whenever you’re through for the night, at 3:00am, 4:00am, or later, it’s really not possible to immediately collapse into sleep in a strange room, no matter how tired you are. But come 8:00am or 9:00am, it’s time for a drive or flight. These kinds of crushing schedules can worsen problems like depression and anxiety, not to mention pain and illness.

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Being Self-Disciplined as an Electronic Music Artist

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The life of an electronic music artist looks all fun and glamour from the outside. People have this image of electronic artists getting lost in the music and making people move to the beat; lights glowing and dimming.

The thing is that this glamour and frequent environment that artists are exposed to are tempting. If they donā€™t give importance to right things, they can easily get lost in that and ultimately lose what they actually stand for. Therefore, the outsiderā€™s thinking is wrong and if they are right, then they are probably looking at a poorly disciplined artist.

A real and dedicated electronic artist is more concerned about manufacturing the right sounds and beautiful rhythms. They hardly pay attention to the tempting environments that are often part of. If they do seem absorbed, then it is rather a thing of the moment. Beyond that stage or club, they have serious issues to think about and realistic goals to meet.

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Growing Your Social Media Presence as an Electronic Music Artist

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We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.

But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.

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