To Cut the Cord or Not? TikTok Behind Increase in Streams
Similar to cable TV “cord-cutting,” media executives do not feel threatened by the increasing popularity of the social media app: TikTok.
For more than a decade, cable and broadcast executives brushed aside the threat of cable TV “cord-cutting” (ditching traditional cable TV) as either a nonexistent threat or a temporary phenomenon. There were endless reports about how these users were poor and unimportant (they weren’t), or how the phenomenon would end once Millennials bought homes and started procreating (it didn’t).






