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Creative

Should DJs Get Paid? You’re Not A Victim, Why Creative Electronic Music Artists Still Have Hope

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Cover Photo by Gavin Whitner

There’s no denying that today there are many websites earning money through clicks and shares instead of the value of content being digested by readers. In fact it is even happening in the electronic music industry, where sensationalistic headlines are used to blow up stories of little content or use. On top of that, thanks to technology there are now Autobots that stand in for readers and listeners and control the business of the internet. Can we say the same is happening with creative minds? No. There is hope yet for creatives in spite of modern technology.

A recent article from Jon Westenberg discusses how creative people, or “creatives”, have been screwed over by the online society. His definition of “creatives” are the musicians, the artists, the writers and other people who make stuff for a living. In this article, Westenberg says “bloggers and writers must never try to get paid. Once you try and get paid everyone thinks you’ve sold out.” He goes on to explain that this philosophy also touches on other types of artists, musicians, filmmakers, and journalists.

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Social Media Developing Talented

The Correlation Between Social Media and Developing Talented Electronic Music Artists

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In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.

Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists:

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Effective E-mail Marketing Campaign Tips Promoters Need To Know

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The importance of e-mail in every-day communication is pretty much a given and a necessity in today’s world. It has become part of day-to-day life that 91% of people check their email every day. As such, it is important all the more for events promoters that their email marketing campaigns get to reach its intended audience effectively.

But the question arises: how do you actually know if your e-mails are reaching your audience effectively? Admittedly, this is something that is not easy to determine without access to event industry e-mail standards. Fortunately, Eventbrite’s Event E-mail Benchmarking Report offers great insight on e-mail marketing campaigns and their varying levels of effectiveness.

Effectiveness here refers to the number of those who received an e-mail actually clicking on the e-mail link to sign up or buy tickets for an event. This number is measured by the “click-to-open rate” (CTOR) which programs like Mailchimp are able to measure.

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Why Talent Isn’t Enough To Get Noticed as a DJ or Producer

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As the months and years go by, technology continues to take a hold of our lives more and more, both personally and professionally. The last two decades of advancements have seen the daily life of DJs and producers all over the world change drastically from a musical standpoint, shaping the way electronic music is made and played in all four corners of the world.

But that is not all, for technology has also changed the way DJs and producers get noticed and, as a result, move up the industry ladder in this over-competitive industry. Yet, it appears that despite all the tools at our disposal, artists all over the world are struggling to get their talent to the ears of those who have the power of launching their careers. The truth is that with so many bedroom producers and rising DJ talent, it is not enough to wait to “get discovered” for your skills — you must go out there and get yourself noticed.

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