Building Your Artist Brand Series: Establishing Your Presence
âWhat’s in a name?” Undoubtedly one of William Shakespeare’s greatest quotes from his Romeo and Juliet play. Well, turns out a name influences public perception, and itâs one of several pieces that build an artistâs brand. Without compromising the integrity of your sound, an ever-evolving process, yet happens all too often with aspiring artists admit industry vets like Mark Knight and Carl Cox, itâs important to understand the external factors involved in building your artist brand. This Building Your Artist Brand Series: Establishing Your Presence installment approaches everything from landing on a name and logo to your brandâs look and feel.
