California Live Events On Schedule To Restart by June 15th
Gov. Gavin Newsom announced a plan to fully reopen businesses and live events in California on June 15th, as long as current COVID-19 trends hold without worsening.
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The Concert Ticket Industry is Still in Chaos
As far anyone can remember, the ticketing process for music events has long been a problematic one. Sadly, it has only gotten worse over the years, even with the available technology that, supposedly, should be able to address these issue effectively.
A recent article published in Vulture shed a spotlight on this longstanding issue and how it has adversely affected not only the ticket vendors and event promoters, but even the artists themselves. As such, the continuing debacle raises important questions that need to be addressed. Why do artists still have to comb through their own tickets sold to determine their authenticity? Who is to blame for all this mess? And what have state and federal authorities done so far to prevent behaviors that prevent actual fans from buying tickets and, more importantly, how effective are they?
How Clubs and Other Event Venues Can Be More Sustainable and Profitable
Clubs and other music venues have benefited greatly in recent years with the increasing patronage of live and electronic music fans. In the United States in particular, business has been great for many of these venues as electronic music continues to boom and spaces are now being filled to the brim during events of all sizes and types.
However, there are challenges that still remain. The main one remains instability, essentially the fact that the revenue that these venues depend on is as unpredictable as ever. Thus, on top of ensuring events are successful by using the Industry Resources we provide on our site, we also highly encourage venues take alternative action to ensure continued operation.
Brendon Anthony, the director of the Texas Music Office, suggests a couple of steps that venues should undertake to make their business more sustainable and profitable.
