lee ann roberts Archives

Living a Life of Vibrancy With Lee Ann Roberts

March 8, 2023/in News & Features /by Chelsi Sherrell

In Lee Ann Roberts’ hands, even the hardest techno can have subtlety and soul. The Amsterdam-based, South African-born artist has become a prominent force in the global techno scene thanks to her fierce determination and vibrant creative touch. She leads with her own NowNow label — a self-reliant platform that nods to the South African colloquialism meaning “soon”, which means a call to surrender to the moment, and follow where the music takes you. It’s a mantra she’s lived by as her career has sharply risen — from debuting on Spanish label Suara with “Miyamoto” and instantly scoring number two on Beatport’s Hard Techno chart.

She’s simultaneously been growing NowNow with her own productions and dropping alongside remixes from verified legends like D.A.V.E. The Drummer, Jay Clarke, and Dense & Pika. The vitality in Roberts’ sound undoubtedly comes from her broad outlook, inspired as much by the revolutionary misfits of rock as the visionary pioneers of electronic music. Her attraction to unusual and distinctive qualities in the music she makes and plays all add up to one of the most exciting forces in contemporary techno.

Premiere: Lee Ann Roberts “Alter Ego” – NowNow Records

January 31, 2023/in Music /by Max Spruill

In Lee-Ann Roberts’ hands, even the hardest techno can have subtlety and soul. The Amsterdam-based, South African-born artist has become a prominent force in the global techno scene thanks to her fierce determination and vibrant creative touch. She leads with her own NowNow label – a self-reliant platform which nods to the South African colloquialism meaning ‘soon’, a call to surrender to the moment and follow where the music takes you.

Lee Ann Roberts Lives By “Never a Failure, Always a Lesson”

September 21, 2021/in News & Features /by Nadia Shamsedin

Techno DJ, producer, and now head of her own label NowNow, Lee Ann Roberts is a bonafide tour de force. Even though she is now playing some of the biggest techno festivals in the world, her success didn’t happen overnight. Lee Ann has been working hard in the scene for years, starting in her native South Africa to Los Angeles to Amsterdam. She’s picked up global influences in her music along the way. Always willing to put in the work and learn, Lee Ann has much to show for it. We recently caught up with Lee Ann after her first major release on her own label. Ahead of her international tour, she discussed her exciting new projects, learning how to succeed despite some setbacks, and her diverse musical influences.

6AM Guest Mix: Lee Ann Roberts

April 9, 2021/in Mix Feature, Mixes, Music, Soundcloud /by Marco Sgalbazzini

South African born and Amsterdam based producer, DJ and NowNow Records boss Lee Ann Roberts delivers today’s Guest Mix, featuring techno inspired by the melting pot of communities and cultures she has been immersed in throughout her life.