Techno titan Alan Fitzpatrick took to Instagram recently to express his convictions about the downsides of social media. Coincidence or not, the UK producer, dj, and label boss‘ message somewhat synchronizes with May being “Mental Health Awareness” month in the United States. As many producers, and people in general feel the added pressure that social media can bring, Fitzpatrick strongly protests its influence on the music community.
Instagram users are unimpressed with Russian DJ and producer Nina Kraviz after she posted a video to her Instagram page. The video showed Kraviz writing “peace” in Russian and setting her pen down. Kraviz’s post comes three days after Russia’s invasion of Ukraine. Many expressed their disappointment with Kraviz’s response to the atrocity occurring in real-time.
Massive Attack’s Robert Del Naja, aka 3D, is part of a team that has developed a new AI system designed to flag climate misinformation shared on social media. Eco-Bot.Net, which launched late last month, is currently set up to focus on flagging greenwashing ads by large companies, with the team behind the bot describing greenwashing as “a tactic used to mislead consumers about the green credentials of a product or service, or about the environmental performance of a company”. The system has so far flagged around 1,400 social posts on Facebook, Instagram, and Twitter containing false or misleading information about climate change.
As much as social media is a love and hate relationship, it has given us memes (and who doesn’t love memes?!) as well as introduced the phrase “going viral.” This type of content triggers an emotion compelling people to share it via their own social channels causing them to spread rapidly. Memes have helped everyone get through 2020 breathing humor and lightness into a rather intense year. Check out these 16 techno meme Instagram accounts to follow for a good laugh or two. Go ahead, hit the follow button, and share away. After all the world’s best medicine is laughter. Read more
Without question, social media has revolutionized the way people live, but not all that shines is gold. What goes on the other side of the screen? Netflix’s The Social Dilemma, the streaming giant’s newest documentary, takes viewers behind the curtain (or screen) with not-so-talked about topics. Seen as a “tool of persuasion” it has created unconscious habits controlling the minds of consumers. Some see this persuasive technology as the best thing since sliced bread but others view it as the virtual Pandora’s box warning that without regulation social media could breakdown societies. Privacy concerns aren’t the only topic Netflix’s The Social Dilemma tackles. It also looks into its effects on mental health in the United States, a serious known issue within the music industry.
In the age of quick-sharing and fake news, it’s perhaps no surprise that just last week the entire electronic music world was upset when confronted with headlines stating tha, as of October of 2020, Facebook and Instagram were not going to be allowing any more DJ live streams on their platforms due to copyright violations.
The articles did indeed specify that Facebook and Instagram intended to make DJ live streams harder than ever, cracking down on any use of music being live-streamed without a proper license. How did this happen? The social media site had updated its terms of services to make âmusic listeningâ live streams a bannable offence.
The full updated text can be found below:
2020 has arguably been the most difficult year to date for the music industry. As the Coronavirus pandemic continues to inflict its damage around the world, leaving people jobless, destroying entire industries and forcing us in our homes, our society is also coming to grips with the long-overdue realization that systemic racism and police brutality are interwoven and still prevalent in our lives today. The natural result has been for people to diverge their attention to social media, connecting with loved ones and music through platforms such as Facebook, Instagram and Twitter, but also live streams on Twitch and YouTube.
The live music industry has been essentially reduced to nothingness and all events that require a gathering of people, whether related to sport, music or otherwise, have been indefinitely postponed. As event cancellation announcements made the rounds in spring, the electronic music world turned to live streams as a solution. The idea was simple: if dancers can’t go to see their favorite DJ perform live, the DJ was bringing the music to them via streaming.
After all, MUSIC IS THE ANSWER, right?
For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.
Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.
Instagram has become one of the most popular social media networks in use today. While the app seems simple at first glance, there’s more to Instagram than meets the eyes, and especially so for those looking to build and grow a brand that gets to the eyes of its intended target audience.
Today, we are sharing 5 important tips for electronic music artists to bear in mind:
We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.
But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.
