Impressions vs. Engagements: The Social Media Debacle For All Music Artists
When it comes to social media, it is the goal of every artist to get themselves and their music noticed, and especially so whenever they have a new release or a upcoming gig that would benefit from getting as much attention possible.
But it would be naïve to think that one just needs to send blind invite or make random posts to reach as many people as possible via social media channels. Social media has evolved so much in recent years that number of followers alone is no longer enough these days to get traction. As such, two different strategies for greater social media mileage have emerged, namely, engagement and impressions.
