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The Power of The Sub-Label

Vinyl

It takes an immense amount of dedication and passion to run a label. That’s a given. Running two labels with as much musical credibility as the parent label – now that’s a whole new process and challenge. In addition to some of our labels to watch in 2016, here is a small collection of our favorite sub-labels that are off-shoots of their esteemed parent labels.

 A sided Records

Play it Down | A Sided

Over the years Jesse Rose has flexed his musical muscles when it comes to running labels. His former label Made to Play, and current label Play it Down, are the byproducts of well curated catalogs of music focusing on the groove oriented house rhythms, with A-Sided following suit. In an homage to vinyl gems, A-Sided focuses on quality over quantity, with each release being one single, or A-side, that is destined for dance floor domination.

From releases like “Let’s Get Tight” by Dansson and “Bare Mountain” by Claude Von Stroke, A-Sided is a quality sub-label with a unique theme for electronic music.

Connect with A-Sided: Soundcloud / Twitter / Facebook / Beatport 

Adam Beyer

Drumcode | Truesoul

Most will be familiar with Adam Beyer’s dominant techno label, Drumcode, as it has risen to international stardom over the past decade. Equally impressive with slight sonic disparities is his other label, Truesoul. The label keeps a moderately techno aesthetic, but does so with noticeable differences that you won’t necessarily find on Drumcode. Since 2002 Truesoul has been going strong with continual releases from artists such as Nick Curly, Hot Since 82, Tiger Stripes, Nicole Moudaber, Joel Mull, Reset Robot, and the esteemed list goes on and on.

Connect with Truesoul: Official Website / Soundcloud / Twitter / Facebook / Beatport

Octopus

Octopus Black | Hydrozoa

Octopus Recordings is a label that has become synonymous with techno and nightlife culture. With Sian at the helm of the label, the brand has flourished over the years and has become an international staple for quality productions and showcases. In addition to the parent label, Octopus Recordings, Sian also has his hand in the sub-labels of Octopus Black and Hydrozoa, both fulfilling the techno ethos established by Octopus.

Octopus Black has seen releases from artists like Ramiro Lopez, Jordan Van Pol, and Eduardo de la Calle, while Hydrozoa builds it’s catalog with releases from Ashwin Khosa and a powerful release from Aardy – the rising techno star hailing from India.

Connect with Octopus Recordings: Soundcloud / Twitter / Facebook / Beatport 

Luciano

Cadenza | Cadenza Lab 

Under the guidance of Luciano, Cadenza has grown into an international power house of cutting edge electronic music. Using Cadenza as a platform he has built a large roster of fellow Vagabundos, with this ethos transcending into the sub label of Cadenza Lab. While Cadenza may have more of the “A-list” artists on the roster such as Carl Craig, Dennis Ferrer, Valentino Kanzyani, and Luciano himself, Cadenza Lab fills their roster with a widespread range of popular underground selectors. While both catalogs are full of great music, take some time to go through the Cadenza Lab releases to load up on some dance floor gems.

Connect with Cadenza: Official Website / Soundcloud / Twitter / Facebook / Beatport 

Viva Music

Viva Music | Viva Limited

Viva Music has been focused on quality house music since it got its start in 2006 by Steve Lawler. The UK based-label has a historic catalog while providing a strong platform for artists such as Cuatero, Leon, Guti, Detlef, Steve Lawler, and countless more. As impressive as Viva Music has been over the years, the sub label of Viva Limited follows right in it’s parents footsteps. Adhering to a similar aesthetic as Viva Music, the labels “limited” counter-part stays true to the massive house grooves that we’ve come to know and love. With over 50 powerful releases on Viva Limited, there’s something for everyone to enjoy

Connect with Viva Music: Official Website / Soundcloud / Beatport / Facebook / Twitter / Resident Advisor

Rebellion

Crosstown Rebels | Rebellion

Rebellion was born approximately eight years after the inception of it’s parent label, Crosstown Rebels, and over the years the labels catalog has been filled with quality releases from a variety of talented producers. Damian Lazarus worked wonders for Crosstown Rebels as their main A&R visionary, and the similar ethos established by Lazarus is found in Rebellion. Even as a sub-label, Rebellion has curated a strong catalog with releases from Solomun, Tim Green, SIS, Fur Coat, and many more.

Connect with Rebellion: Beatport / Resident Advisor

Fuse

Fuse London | Infuse

Enzo Siragusa and the Fuse crew have developed one of the most iconic brands in the underground music community. They’ve championed the fine art of deep tech, and their style is well reflected with the Fuse London label. When artists release on Fuse the tracks have a signature sound that can be immediately traced to the crews roots. Infuse is the off-shoot of Fuse London, and even though Infuse is only 10 releases in they’re showing incredible promise.

Connect with Fuse and Infuse: Facebook / Twitter / Soundcloud / Beatport / Resident Advisor 

Anjuna deep

Anjunabeats | Anjunadeep

Anjunabeats has established themselves at the forefront of upbeat and melodic progressive house suited for big rooms. With Above & Beyond at the helm, the label has grown tremendously and achieved global success. Take the BPM down a couple notches and you’ll have their sub-label, Anjunadeep. The only real disparity between the two is simply the tempo and groove. Anjunadeep keeps the same melodic intricacies as Anjunabeats, but clearly is adapting with the times and tastes of the masses.

Connect with Anjunadeep: Official Website / Facebook / Twitter / Soundcloud

Q&A with Aardy – The Rising Talent from India

Aardy Press1

“Musical influence comes in abundance. It could be from attending a friend’s gig, or just after I’ve concluded one of my own. It’s about feeling good from inside” – Aardy

There’s a rising pool of talent coming from Asia and it’s surrounding territories these days. One artist who is emerging on the global techno scene is Indian born and bred artist, Aardy. He has a knack for bringing dark melodic techno to the table, and it’s landed him appearances at major events throughout Asia as well as Sonar in Barcelona and ADE in Amsterdam.

Hydroza EP ArtHis sound caught the attention of Octopus Recordings boss, Sian, and as a result Aardy will be releasing his forthcoming EP Volte Face on the new imprint, Hydrozoa. Following a similar ethos as Octopus, Hydrozoa is focused on blistering techno rhythms with tinges of brooding melody that are sure to resonate well with global audiences.

As Hydrozoa’s principle artist, Aardy is coming out of the gate strong with Volte Face. The title track takes on a deep burning atmosphere locking in the dance floor for the long haul with an engulfing low end. Chasm takes a refreshingly hypnotic path while still maintaining it’s dark dance floor roots. The EP is completed with the final track, Vacuum. A rolling groover that, like a vacuum, will suck everything into it’s path.

Enjoy the previews of Volte Face EP below, and check the exclusive Q&A with Aardy to learn more about the rising Indian talent.

Release Information

Release Date: September 14, 2015
Label: Hydrozoa
Available on: Beatport

Aardy: Facebook | Soundcloud
Hydrozoa: Facebook | Beatport | Soundcloud 

Q&A with Aardy

Aardy Press 2Can you tell us a little about yourself? How did you gravitate towards techno?

Hello! I am of Indian origin, born and raised in Hyderabad, in a close knit South Indian family.

As a DJ I started very young in the mid 90s, playing friend’s parties or just about anywhere I could get my hands on the mixer. Back then, there was not much exposure & hardly or no money. Having held residencies at clubs later on, I used to play whatever was asked, from the days of retro, hip-hop, or Electro. I also played a lot of progressive house, which is probably why I still have the love for melody. Having done all that, there was this never dying hunger for more. Like I was always in search of something missing from within. That’s when I got my ears on to the deeper side, and it all changed.

Ahyderabad indiare you currently living in India?

Yes, I live in Hyderabad, India.

In what ways do you draw your musical influence from your surroundings?

Musical influence comes in abundance. It could be from attending a friend’s gig, or just after I’ve concluded one of my own. It’s about feeling good from inside. Could be a little sound from the corner of a street or a joke that you just shared with a bunch of friends, which instigates ideas! Influence also comes from some of the artists I have been following; from the international to the many friends I have within the industry around here. The drive comes from being true to yourself and having an open mind.

“Volte Face” will be coming out on Sian’s new label, Hydrozoa Records. What was the process like when recording this EP?  

Honestly, when I was putting these tracks together, I didn’t have an EP in mind. I didn’t even know if it was going to be signed. There have been some tunes I’ve put together before but haven’t had the guts to make others listen. The track Vacuum on the EP was the first one I finished. I liked it and sent the demo over. After I got some great feedback, I went on to complete the other 2 unfinished tunes. Hope it’s listened & liked ;)

What’s your studio space like in India? 

It’s a tiny space, very basic at the moment, nothing fancy at all.  I work on FL Studio 11 Producers Edition or Cubase, depends on what’s going for me on that day. Also, I use the NI Kontakt, routing it through FL Studio, EHX Deluxe Memory boy, a pair of Yamaha HS80M studio monitors, AIAIAI TMA-1 Studio headphones etc.

What are some of your favorite pieces of gear?

I’ll shortly start upgrading. There is always lots that you want around you, but for now I have my eyes on the Moog Sub37 and also looking to use the Adam A7 Monitors.

Do you have a “go-to” piece of equipment or plug-in that you used for “Volte Face”

The VSTs  I use are Sylenth, Minimoog, Massive, Z3ta Plus and Harmor. For Volte Face it was the Minimoog and Sylenth.

Aardy Octopus ShowcaseWe understand that you play frequently in Asia! Cities such as Beijing, Shanghai, Bangkok, etc
Can you comment on where the electronic music scene stands in places like that?

Although it’s small at the moment in Asia, there are many promoters now believing in what everyone calls, “The Underground.” There has been this influx of some great International acts touring Asia in the recent years. 2015 has seen some big names already. It’s still an intimate affair, but well on its way to explode. There are also a few festivals & showcase events that are gaining huge popularity and in turn, contributing to the cause. Bangkok is special for me, more of my second home. It’s always great fun to be there and playing for a crowd, which is so responsive. The scene there has picked up at a steady and solid pace & I must also mention, its being well nurtured. Shanghai & Hong Kong are not very far behind and Asia is already on its way to making massive noise in the coming years. There are some amazing producers building their way up from Asia now too.

What are some of your favorite venues in those cities?

Aardy GLOW Bangkok

Aardy at GLOW, Bangkok

Arkham, Lola & Amber in Shanghai are a must-see if you are there. Lantern in Beijing holds the fort for techno and my most favorite is Glow in Bangkok.

Can you share with us some things you’re looking forward to the rest of this year?

I have a few gigs within India. October & November seems exciting with a Southeast tour most likely. December is a great season in Goa, so hopefully I should be there too and if things go as planned, you might see me at The BPM Festival. I have just about started writing the next EP too, and it’s always exciting to see how that shapes up.

For you, what’s the best part about techno?

Its not just techno or the sub genres, but about the sounds that you relate yourself with. I enjoy playing some powerful techno, as much as I enjoy playing a very melodic, hypnotic or emotional DJ set. The same goes with my production, it will revolve around keeping it rich, minimal, being subtle and absorbing in spite of sounding dark or propulsive. The aim is to be as expressive as possible. For example many would not call Chasm on the EP to be a proper Techno track compared to the other two, but that’s the way it goes!

The process of finding “the best part” is never ending and that’s probably the best part :)

Thank you so much for taking the time! All the best, Aardy!Â