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The Electronic Music Industry and Social Media Self-Destruction

Social media self-destruction seems to be a trend in the electronic music industry as of late.

Ten Walls is perhaps the most known victim of self-induced career suicide, a result of homophobic remarks posted to his Facebook account just over two years ago. Despite a number of apologies, canceled gigs, getting rebooked and then dropped again and then launching a brand-new tour, he has yet to come remotely close to the level of popularity and career trajectory he was enjoying prior to his now infamous statements.

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Ten Walls Announces Debut “Queen” Album

On March 15th Ten Walls is set to release his debut album, entitled Queen. 

The 24-track release is coming out on Runemark and will journey the listener through some of the artist’s life moments beginning with childhood and ending with more recent times.

Also known as Mario Basanov, the contested producer stated, “Queen is an album full of contrasts. It is a story that covers various moments of my life as well as musical experiences.

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Ten Walls Returns to Touring With 10 Night “Equalized” Tour

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In summer of last year, Lithuanian producer Marijus Adomaitis, better known by his stage names Ten Walls and Mario Basanov, made public homophobic remarks on his personal Facebook page that drew an onslaught of criticism from the dance music community. He was dropped by several major festivals, let go of by Coda Music Agency and was on the receiving end of several public remarks by other artists in the underground scene who made a point of both canceling gigs with him and distancing themselves from his remarks.

In September, the producer famous for his release of “Walking With Elephants,” issued a public apology via DJ Mag that denounced his comments and declared his stance against homophobia. At the time, the apology drew further criticism from many who perceived it to be insincere and insufficient to redeem the damage done.

Now, Marijus has announced his return to touring, with ten (not coincidental) tour dates throughout April and the beginning of May. They are mostly all in Europe, with an additional date in Abu Dhabi. In a likely unsuccessful marketing attempt of underscoring his new opposition to homophobia, he has decided to name the ten dates back on the road as an “Equalized Tour.”

You can see the entire tour program below. So far the social media posts announcing his return to the road seem to have been mostly met with positive reception from fans, despite a few claiming that negative comments had been deleted on Facebook.

It will be more than interesting in the next few weeks to see how the dance community reacts to Ten Walls return as an artist and touring performer. From experience, the dance music scene has great memory and is not likely to forget or forgive the remarks he made, especially considering how important the all-inclusive aspect of our scene is, and its all-too-important roots within the gay community.

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