Techno & TikTok: A Match Made in Heaven or Hell?
TikTok is a social media app commonly known for short videos, dance challenges and often incorporating music from various artists. It has quickly become one of the most widely used social media platforms. It’s also become a powerful tool within the music industry. Artists are embracing it as an effective way to connect with their fans as well as promote and better monetize their music. Today it reports it has over 1 billion active users. With so many eyes (and ears) on the platform, why aren’t more techno artists jumping on the TikTok bandwagon? More importantly, just because they can does it mean they should? Are techno and TikTok a match made in heaven or hell?
