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Growing Your Social Media Presence as an Electronic Music Artist

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We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.

But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.

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The Correlation Between Social Media and Developing Talented Electronic Music Artists

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In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.

Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists:

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The Correlation Between Social Media and Record Sales

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Before the turn of the century, when an artist recorded a song, you had to buy the music before you got to listen to it at will. The more record sales, the more successful the artist and the music was. People loved buying records; there was the vinyl LP, the cassette tape, the compact-disc and then the evolution of mp3s. While before you have to have a special player to hear the record you bought, today things are very different. Now you can just log on to social media or streaming sites and listen to the newest tunes.

But is there a connection between social media popularity and a track or album’s final sales? Check out the following graphs from hypebot.com to see the correlation between the two works:

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