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How To Make The Most Out Of An Event Failure

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As any event organizer will tell you, you cannot always expect an event to go exactly as you hoped it would. Of course, it pays to prepare for any situation that may arise in the event to ensure everything goes smoothly. But sometimes, no matter how well you have prepared, there are those instances that will completely catch you off-guard, and especially so if disruptions are caused by factors beyond your control.

While you cannot do anything in the event of those unforeseen situations, you can, however, control how you get to react in those situations. It is important to remember that your reaction in such cases can make the difference between a slight blip and a massive, show-stopping issue.

Here are some helpful tips to help you control the situation in case of an “event fail”:

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9 Business Skills You Develop as a Club/Festival Promoter

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We will be the first one to admit it: there is a negative connotation attached to the word “promoter” when it comes to the nightlife and electronic music industry. A promoter can be a number of things, but is essentially the person behind planning, marketing and executing an event of any size, be it at a small local lounge, big city nightclub or even a festival.

The stigma attached to the job title of “promoter” is one that we feel is unfair and often overlooks the true skills and activities that a promoter does to pull off a successful event. Career Cast listed “Event Coordinator” as the 5th most stressful job of 2017, behind such industries as firefighters, police officers, enlisted military personnel and airline pilot. Whereas the first four are directly concerned with matters of life or death, an event coordinator, which essentially is the same thing as a promoter, is constantly dealing with a million moving particles at once and more often-than-not having to combine a wide array of critical skills to ensure multi-scale productions go smoothly despite the high risk of anything out of their immediate control going wrong. A promoter executing events in the nightlife industry faces these struggles constantly, and perhaps even at a higher frequency due to the nature of the events they are handling and all the elements that come into play when putting together club nights, live shows or multi-stage festival production.

6AM has been working tirelessly for almost a decade producing and promoting hundreds of events of all sorts of sizes and scope. From small intimate lounges to organizing Electric Island Festival — a festival on the island of Guam that is turning 5 years old this year— and everything in between, 6AM’s team has done it all, learning invaluable and critical skills along the way.

Being a promoter is much more than “spamming Facebook with event invites and flyers,” and has essentially become one of the self-starter entrepreneurial careers of our time. We are sharing what we have learned, and are constantly still learning, with you today, in recognition of the hard work and skills it takes to be a promoter in the electronic music industry today:

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