How to Collect Event Attendee Data and Why It Matters
In the digital age, we tend to often hear people talk about data, especially when it concerns digital marketing. Google, Facebook and Amazon tend to store and collect quite a bit of it, maybe for the government to spy on us and usually to sell to major corporations so they can learn more about the soap we use and the cars we drive or the cars we might want to drive.
Every time we click on a website, every time we type something in a search window, every time we speak to Siri, Alexa or Google, this is data collected and stored by servers and massive databases to allow companies to learn more about us as well and to learn what we are interested in.
