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Social Media Developing Talented

The Correlation Between Social Media and Developing Talented Electronic Music Artists

In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.

Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists:

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What This Week’s Brexit Vote Means to the Electronic Music Industry

Brexit

Last night, while Britain was still sleeping, results on the recent Brexit referendum started to pour in, with major British news outlets such as BBC, ITV and SkyNews announcing that Britain had voted for the political movement championing for a separation from the EU.

Now that the Leave campaign has been crowned as victors, we can begin to look at how this vote will change the spectrum of the electronic music industry. Although the focus of leaving Europe was on immigration, a Europe without Britain will also result in massive changes when it comes to manufacturing and trade. Britain’s exit from the EU will not be immediate, with most experts predicting the leave to occur in 2019 following years of new agreements and changes between the British and European governments.

Regardless of how long it will take for the move to finally and fully take place, it is inevitable that these changes will indeed happen, impacting the lives of many in the music industry. As Pitchfork reported, a spokesperson for the British Phonographic Industry (BPI) emphasized the importance of the EU and Europe “to UK recorded music and to the music sector generally, particularly when you consider the importance of live music and touring.”

The biggest concern is for touring DJs. With Britain leaving Europe, it is entirely possible that British artists will be restricted from openly touring Europe, while European artists may find similar changes when attempting to tour Britain. This could result in expensive and time-consuming complications, such as individual visas to enter the EU, as well as the need of a carnet, a document which delineates each piece of equipment on deck,]preventing the import or export of products without paying Value Added Tax. This will cost £1000—£2000 (approximately $1400—$2900), and will need to be renewed every 12 months.

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The Black Madonna Opens Up About Sexual Assault in the Electronic Music Industry

The Black Madonna

More often than not, my attachment to a particular producer or DJ is born out of simple respect and admiration of their music. In most cases, this has little to do with them as a person and their online personality, but rather is a connection built solely on music.

That isn’t so with The Black Madonna. I first discovered her by pure chance when attending one of my first nights at Smart Bar in Chicago – her infectious and high-energy set had me dancing non-stop for hours. I was hooked. By that time in my electronic music path, I had stopped wanting to meet and talk with every DJ I liked, preferring to maintain a pure DJ-to-dance-floor connection. I began following her on Twitter however, and soon found out that I looked up to her as more than just a musician.

It didn’t take me long to realize that, in what is undoubtedly a male-biased scene, she provides a strong voice for the countless number of talented female artists of the world, as well as other more marginalized members of our industry.

Recently, she lent that voice to highlight the sexual harassment, abuse and discrimination that females, gays, transfolk, and people of color constantly face in the world of electronic music. In an interview with Traxmag, she provided personal anecdotes underscoring just how prevalent sexual assault, inappropriate behavior and personal violations can be. Sadly, she noted that this type of despicable behavior is so widespread, that many have “taken [it] for granted as ‘the cost of doing business’ in this industry”.

In the interview, Marea stresses the importance of “empathy,” which she defines as, “listening to what someone who is different from you has to say about their own experiences, and doing your best to respond in a way that is kind and makes them as comfortable as possible.” Having had the courage to speak up about subjects that are, to say the least, controversial, Marea is often at the receiving end of intimate messages from young women who reach out to discuss their negative experiences and to ask for advice. She makes it clear that she always takes the time to give these messages her upmost attention and importance – Marea not only truly understands the struggles others face, but does her best to put her background to use in a way that can really make a difference in helping those going through similar situations she has faced.

The article’s title comes in the form of perhaps the most hard-hitting quote from the interview, “I am a woman who learned about Underground Resistance from the first guy that ever put a bruise on me.” It is after mentioning an instance that saw her almost get sexually assaulted by a peer at an after-party, that she points out just how common these episodes are. Originally published in French, the article has only just been translated to English, and comes out in the middle of a week where the world has learned that a convicted rapist has only been sentenced to 6 months behind bars because, according to judge, a longer sentence would have “a severe impact on him.” While perhaps the timing is just a coincidence, it provides a perfect voice for episodes both within and outside of the industry she is in.

Marea’s words have a profound impact not only in the dance music industry, but on the world as a whole. Years after discovering her as an artist, I have come to admire her outlook and courage even more than the brilliant music she produces and plays.

Read the full interview on Traxmag.

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