Posts

Minimal Effort NYE Returns to The MacArthur with DJ Tennis, Justin Martin, Jimmy Edgar and More

/in /by

We have been following the events with Minimal Effort closely, knowing full well what happened during their All Hallow’s Eve event on Halloween weekend. The simple truth of the matter is that the organizers were forced to shut doors due to “capacity and safety” issues although the event was not at capacity as approved and proven by city permits.

Naturally, this left a very sour taste in the mouth of attendees who couldn’t enjoy the night. The hallmark of a good brand can be seen in how they react to adversity and in their failure to deliver to their customers. Minimal Effort’s response in this regard has been impeccable, refunding all requests from ticket buyers that didn’t enter that night as well as providing them a free ticket to the upcoming 2017 New Year’s Eve edition. All this while doubling down on efforts to secure a venue that has a proven track record and that will provide the safe haven for all to enjoy the welcoming of 2018.

 

With this in mind, today Minimal Effort announced that it is makings its return to the historic haunts of The MacArthur, site of their successful 2015 edition and a venue that holds much respect and appreciation from Minimal Effort regulars. The event will continue its devotion to providing ahead of its time electronic music lineups to the underground elite of Los Angeles.

Minimal Effort’s lineups have always been a point of pride, and this time it’s no less, featuring Dirtybird favorites Justin Martin and J.Phlip, Life and Death co-founder DJ Tennis, Detroit’s Jimmy Edgar, grit-driven House specialist Ardalan, All Day I Dream favorite Oona Dahl, one of the world’s craftiest track-selectors in DJ Three and Minimal Effort staple Human Resources. But that’s not all, as Minimal Effort plans to announce a Special Guest on December 3rd.

Read more

Win 2 VIP Tickets to Do Not Sit On The Furniture Los Angeles ft. Behrouz, DJ Three, Gab Rhome

/in /by

On 4th of July weekend Los Angeles promoters Underrated Presents return to the scene with a follow-up day party to their successful Flying Circus rendition last month.

Set to take place at a new location called The Viaduct, the July 1st afternoon-into-evening event will be a Do Not Sit showcase ideal for the summer afternoon sunshine in the City of Angels. Scheduled to perform are Do Not Sit head-honcho Behrouz, crafty track selector DJ Three, the deep and melodic Gab Rhome, local favorites Human Resources and more TBA.

Read more

Minimal Effort: A Black & White NYE Affair

/in /by

Minimal-Flyer-COVER-instagramb

Minimal Effort is aiming to finish 2014 and start the new year strong with a NYE celebration that is a must attend for music lovers as they bring you a stellar line up featuring DJ T. / Three / Fur Coat / Human Resources in room one while the beloved House & Techno Desert dwellers, Desert Hearts, take over the second room showcasing their sound and vibe that has swept the scene off the floor, residents Mikey Lion, Lee Reynolds, Porkchop, Deep Jesus and Marbs will be on command.

It’s still hard to comprehend that the vision and brand of Minimal Effort is not even a year old despite much of its success during their inaugural season with bold and eclectic bookings such as Balcazar & Sordo, Daniel Bortz, Audiofly, Alex Niggemann, and their Supernature Halloween showcase that left a memorable imprint leaving party-goers wanting more. Tickets for the NYE showdown is at steal currently going for $40 with open bar tickets set at $80. Grab yours today before prices tick up. Minimal Effort alumni, Daniel Bortz, is set to kick off New years day with the official recovery jam at Couture. This series of events should make a pretty magical festivity as we say peace out to a wonderful 2014.

Minimal Effort NYE: Tickets | FB Evite | New Years Day Recovery