What’s Really Going On in SoundCloud: The SoundCloud Version
Over the past week, the music industry was hit with the news of SoundCloud’s purported financial troubles. Troubles so serious that many thought the end of the streaming giant was near.
It was TechCrunch who first broke the story regarding SoundCloud’s troubles, and it painted a very grim state of the struggling platform. About 40 percent of its personnel were laid off in the last few weeks as the company struggles to stay afloat. Despite such moves though, news was that SoundCloud was still short on the needed funds for its operations and the projection was that unless a new cash influx came in soon, the company only had until Q4 of this year to sustain its current operations. We reported on the TechCrunch article ourselves, but were clear to state that the company still had time to find investors or even a buyer, and that thus this was not necessarily “the end of SoundCloud” as many were already believing.
