WeTransfer President Damien Bradfield Explains Why He Offered $10,000 To Laid-Off SoundCloud Employees
File sharing service WeTransfer made news this week when they announced that they are offering a $10,000 (£7,614) “gift” to any of the 173 laid off SoundCloud staff that lost their jobs amidst the company’s publicized layoffs earlier this month.
Earlier in July WeTransfer President Damien Bradfield initially touched upon the idea with Handelsblatt journalist Alexander Demling during the Tech Open Air conference:
“What if each and every one of them had been offered ten thousand dollars to refrain from getting a job? To leave and start something. To leave and start working on the new future of music, whatever that might be.
“SoundCloud has always been the challenger. Look what they’ve achieved: they courted, vetted, groomed and trained these 173 people who specialize in music, technology and innovation. It seems sacrilegious to just let them go out and get regular jobs. We desperately need innovation. We need challengers.”
