10 Ways to Maximize Brand Partnerships
It seems that new festivals are popping up all over the world every day and with that, we hear of more and more being cancelled as well. Unfortunately festivals aren’t getting any cheaper to produce or to attend. We continuously hear stories of workers and staff not getting paid and we are now seeing more and more festivals charging for not only camping but extra to camp with your car, showers, and charging your phone. Many of these services should be included with the outrageous ticket prices but everything is an additional cost.
At the same time, big corporations and brands are trying to figure out how to market out to this new demographic of those who want to make the world a better place. They spend millions of marketing and advertising dollars donating to charities and then advertising that they are part of a good cause during the Super Bowl or playing host to charity events.
