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Mark Reeve Instagram

“Invest into a Culture, Don’t Buy a Party,” Says Mark Reeve on Instagram

Has music, specifically, house and techno lost its meaning? Techno artist Mark Reeve is cautioning against this in a recent Instagram post. You could say he had something to get off his chest and that he did. He comments on how music has become more about the bottom line than the art itself. “Hate me or love me but this is what I have been thinking for a long time now. Invest in a culture donā€˜t buy a party šŸ˜‰ā¤ļø peace” reads the caption of his post. Read more

Uniqcube Dj Event

The One Thing Missing From (Almost) ALL DJ Events

Life is back (kind of), but especially DJ events. People are running for the lines and pushing through the bouncer to get on that dance floor. If there’s anything the world learned from the innumerable amount of DJ live stream events is that your brand image is vital to be noticed from the pack. Here’s an easy solutionĀ to this problem and one that works for any DJ in the world, whether touring internationally or throwing local events:Ā The UNIQCUBE!

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investing music Shadow Wulf Records

Investing in Your Music Pays Off, Shadow Wulf Records’ Releases Lead the Pack

What does it take for a music release to hit a chart? Just ask Los-Angeles based Shadow Wulf Records who has seen every single one of their releases land on several of Beatport’s charts. Beginner’s luck you say? Not in this case. Investing in music coupled with their rich experience has helped them land success after success. The techno label comprised of Aaron Jacobs,Ā Drew Blyther,Ā andĀ Crescendoll has more than 35 years of combined experience in the music industry. You could say they know a thing or two about what it takes to run a promising, successful label. They’re not only label owners, but they live, eat and breathe the house and techno culture as artists too. The Shadow Wulf Records family talks about their journey as artists, growing as a label, and why it’s important to develop relationships outside of one’s own pack.

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The One Thing Missing From (Almost) ALL DJ Live Streams

You’re doing a live stream. She is doing a live stream. He is doing a live stream. They’re doing a live stream. EVERYONE IS DOING A LIVE STREAM! Yet, the vast majority of the live streams we caught in the last couple of weeks have lacked any kind of branding whatsoever, with only a few featuring somewhat of an artist or record label logo. We are offering an easy solution to this problem and one that works for any DJ in the world, whether touring internationally (before and after COVID-19 of course) or not: The UNIQCUBE!

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Why Your Personal Look Should Resonate With Your Artist Brand

For any artist, branding is an important element that makes them stand out from the rest. It is for this reason that some go to great lengths in creating that unique brand for themselves and the music they play, from their logo to the way they communicate on social media, and even the graphics they choose to use during their shows.

But an artist’s branding efforts would be in vain if they were not to extend to their personal look. After all, it is the one thing most visible to the artist’s audience and ultimately anything the artist projects will not only be noticed but at times can also lead to emulation if admired.

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How to Know When The Right Time to Outsource Is In The Electronic Music Industry

If you’ve ever started a business or large-scale project it is likely that you have experienced the inevitable feeling of overwhelm. At some point or another, after trying to do everything yourself, it becomes hard to keep up with all the tasks on your to-do list, and especially so when strict timelines are involved.

It has happened to almost all of that at some point in our life: we come up with a great idea, big or small, and need to convince others to believe in it and come on board for the idea to really take off. Think about it, it applies to music producers in search for a label for their latest work, or event promoters looking to launch a new event series.

This can be a dangerous situation because with every idea there are many risks involved. If you can’t get your close friends and acquaintances interested in the idea then how can you convince the rest of the world to? You can get stuck between trying to push it through yourself without the help and input of others, and outsourcing the necessary work in order for your idea to become reality.

No matter your approach, it is often recommended that creatives in both business and the arts focus not on one but on multiple ideas. If you want to grow a plant you must begin with many seeds, rather than plant just one and hope it grows into something.

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