Our Changing Industry: Nina Kraviz Ray-Bans, Music On Armani Shoes and Big Star DJs on GTA
Music On Armani shoes and Nina Kraviz Ray-Bans: no one would have predicted something like this in the late ’80s or early ’90s.
Back then, and until the rise of DJ superstardom, DJs and those involved with electronic music were considered to be a danger to the status quo and to the system, the agitators behind illegal raves, the evil pipers leading the world’s youth toward quasi-anarchy.
But things have changed, and they have changed a lot. DJs are idolized by the masses and whereas in the United States that is mostly the case with mainstream EDM names, in Europe it’s techno, house and tech house artists that are on this pedestal. No matter which side of the pond you are on, eyes are on club culture and brands have become essential components for club nights, festivals and other events to occur in the electronic music scene.
