Posts

Techno Guide

A Beginner’s Techno Music Guide: Brief History, Artists & Clubs

If you’re a fan of this site and techno music, you’ve probably been around the rave block quite a few times. By now, you know what you like and what you don’t like.

But, do your friends know about your passion for the “untz untz”? Do you need help dropping some knowledge?

Or, maybe you just happened to stumble upon this little portion of the internet and are curious about the world of techno and all the artists and fans who wear only black.

Either way, 6AM has got you covered with this “Beginner’s Techno Music Guide.”

Read more

Performance anxiety

98% of Female Artists Suffer Perfomance Anixety, According to New Survey

A new survey has found that 98% of female artists suffer from performance anxiety, with many citing their gender as the issue.

The survey, which was conducted by Pirate Studios, found that female artists were 28% more likely to experience performance anxiety than their male counterparts – and also saw that many cited their gender as the reason for feeling this.

Read more

Spotify

Why Some Artists Can’t #CancelSpotify

Well-known record labels and artists are choosing to remove their music from Spotify. Munich label Ilian Tape removed its entire back catalogue from the streaming giant. Even Ye is ditching the platform for his forthcoming release Donda 2. Controversy has plagued Spotify because of its low royalty rates and recent political decisions, such as Spotify CEO Daniel Ek choosing to invest in AI defense capabilities for British, German, and French militaries. Despite compelling moral and ethical reasons to leave, some artists simply can’t. There are legal and practical considerations that prevent many artists from cancelling Spotify.

Sign up to the 6AM Insider bi-weekly newsletter to keep up with the latest industry news, in-depth features & releases
Spotify CEO Daniel Ek announces investment into defense startup Helsing

When Neil Young said that he wanted to take his music off of Spotify because of Joe Rogan, he actually didn’t have the legal right to remove his music. Young gave that right to his label, Warner Music Group, when he signed his record deal. Because Warner owned Young’s copyrights to his work, Young had to ask for Warner’s permission before he removed his music from Spotify. Many well-known and emerging artists are in the same predicament.

Although copyright law varies from country to country, an artist’s copyright can always be given away in a contract. The issue is that some artists do not understand what rights they give up when they sign a record deal. Or, they feel pressured to sign an unfavorable contract because it will “look good.”

Artists often give up the entire copyright to their work. This means that the artist’s label has the exclusive rights to their music. In other words, the label has the legal power to do what they want with the artist’s music, regardless of the artist’s permission or consent.

Artists who do not own their copyrights and want to take their music off of Spotify must ask their labels first. For artists signed to multiple labels, as is usually the case, the process can be difficult, time-consuming and disheartening. In the event that the label says “no,” legally speaking, there’s not much that the artist can do.

Practical Barriers

Besides legal barriers, there are also practical considerations for artists who want to remove their music. Most well-known labels and artists can pull the trigger because, well, they can. The decision to cancel Spotify isn’t so clear for other artists who do not have the financial resources or the clout to fall back on.

Very few artists actually make a living off of Spotify’s dismal streaming royalties. Most artists use Spotify because it’s a marketing tool. Ever wonder how Spotify curates its playlists? Artists submit a pitch for their songs to be selected.

Read Next: Barriers to Entry: Electronic Music’s Hidden Gatekeepers

The electronic music market is saturated and marketing has become more important to an artist’s success than ever before. Many artists are dependent on Spotify specifically for marketing. Even if Spotify isn’t their main marketing tool, artists still feel compelled to be on Spotify so that their music will be heard around the globe. These pressures are enough for artists to choose rather than cancel Spotify.

And, let’s be real. Most of us aren’t in the same position as Kanye West.

Enroll in ArtistMap, a roadmap program for house and techno artists, to develop the mindset, discipline, and strategies for becoming a professional electronic music artist in today’s environment

Originally reported by Resident Advisor.

Cheating Artists on Spotify

Cheating Artists on Spotify: This Is How They Do It

It is likely you’ve listened to many “artists” cheating the Spotify game, it happens all the time. Ever gone down a Spotify rabbit hole and wondered where all the weirdly-named artists like “White Noise Baby Sleep” come from?

Read more

Nightlife industry COVID-19

Resources For American Artists and Nightlife Professionals Affected by COVID-19

Nightlife professionals and artists, you’re not alone. We have all been hit hard by the forced lockdown and closures mandated to combat COVID-19 and it sure seems like the next few months are not going to get any easier. Stay positive though, because together we must help one another to make it through all these obstacles thrown at us. It is with this in mind that we are sharing key resources for American artists and nightlife professionals affected by COVID-19 in this article.

In the last week and a half the coronavirus that causes COVID-19 has changed the way we live in unimaginable ways, and the nightlife scene in the United States, and our home in Los Angeles in particular, have been suffering since. While whole sectors of the local, state and country-wide economy are affected, there is no doubt that the entertainment, film, hospitality and nightlife industries are some of the worst-hit by the indefinite lockdown measures now in place to “flatten the curve” and mitigate the spread and death toll of the virus. We aren’t in a confirmed recession yet, but it will surprise no one once we officially are.

Read more

Brexit Will Be a Nightmare for Up-And-Coming Touring British Artists

Given the taxing and costly Visa requirements, we already know how difficult it is for up-and-coming Non-American artists to tour in the United States. Soon, the same fate may be in store for British artists.

With Brexit looming, the music industry in the United Kingdrom faces an uncertain future when it comes to homegrown touring artists that may find it near-impossible to venture out of the country to expand their name and play their music to new and established fans alike.

Read more

Growing Your Social Media Presence as an Electronic Music Artist

We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.

But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.

Read more

Creative

Should DJs Get Paid? You’re Not A Victim, Why Creative Electronic Music Artists Still Have Hope

Cover Photo by Gavin Whitner

There’s no denying that today there are many websites earning money through clicks and shares instead of the value of content being digested by readers. In fact it is even happening in the electronic music industry, where sensationalistic headlines are used to blow up stories of little content or use. On top of that, thanks to technology there are now Autobots that stand in for readers and listeners and control the business of the internet. Can we say the same is happening with creative minds? No. There is hope yet for creatives in spite of modern technology.

A recent article from Jon Westenberg discusses how creative people, or “creatives”, have been screwed over by the online society. His definition of “creatives” are the musicians, the artists, the writers and other people who make stuff for a living. In this article, Westenberg says “bloggers and writers must never try to get paid. Once you try and get paid everyone thinks you’ve sold out.” He goes on to explain that this philosophy also touches on other types of artists, musicians, filmmakers, and journalists.

Read more