Posts

Atroxx

Atroxx on Why Using Musical Aliases Allows for the Ultimate Artistic Expression

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Montreal-based artist Atroxx is a musical chameleon. Even though his techno project Atroxx has amassed a significant fan base in recent years, he never wanted to be constrained by just one genre. Within the techno genre, Atroxx created another alias Three Faces of Eve to explore techno without boundaries, creating a more experimental and aggressive sound. From producing techno to synth-wave, Atroxx lives by the motto “put the audience first.” The musical identities around each alias are completely unique and the music he creates with each alias are meant for different settings.Ā  Some of the world’s biggest DJs and producers are well-known for their musical aliases as well. Maceo Plex has Maetrik and Mariel Ito. Eric Prydz has Cirez D and Pryda (and many more). Richie Hawtin has Plastikman, amongst a long list of others. These various sonic identities allow artists to open up worlds of possibilities and explore creatively.

Atroxx recently sat down with 6AM to give guidance on personal sonic exploration, finding success over time, and what the future in store holds for him. Creating music so many different aliases certainly takes dedication.

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Jukebox's Director of Operations

“Social Media is only as effective as the audience you are able to reach,” says Jukebox’s Director of Operations

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Jukebox has gone from a small London PR firm to a global festival agency. In its 10 years, it has expanded beyond the typical PR services for electronic artists to creating an ecosystem servicing multiple facets of the dance music industry. It has one of the most engaged audiences in dance music across digital platforms, and it has been brimming with fresh ideas for the return of the dancefloor. Jukebox’s director of operations Josh Karpf shares how PR is continually adapting to the world, and why it remains an important aspect of an artist’s career growth. His 15-year experience includes serving as brand manager for Ministry of Sound, where he managed over 1,000 events and festivals globally.

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Club Sweat

“Is it unique? Or is it good, but generic?” Club Sweat Talks on Finding Standout Tracks

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The Australian-based label Club Sweat is celebrating its first annual compilation. In 2017, the label earned #1 on Beatport charts with Purple Disco Machine‘s global hit “Body Funk.” It went onto receive support on BBC Radio 1 and was soon followed by three more Club Sweat and Purple Disco Machine releases that all went Top 10 on Beatport. So what makes a standout track? The label shares what it keeps its ear out for. Artists on its compilation also highlight a few of their personal favorite tracks and why they keep rinsing them. You’ll find their curated selection in the playlist below.

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Truncate music

Truncate on Why Music Is a Steady Grind Over Time & Glamour

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Truncate is one of Los Angeles’ household names within the house and techno scene. His productions and label are one of the most charted in the world, making Truncate and his music one of the most widely sought-out artists of the underground. Good things take hustle, but great things take time. There are no overnight successes. Truncate and his successful music career are a product of his willingness to do whatever it takes, for however long it takes to keep his passion for music burning. Success happens over time not overnight, and he shares his motivations behind his musical ambitions and the tricky waters aspiring artists need to navigate.

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Hologramme career

Taking a Leap of Faith, Hologramme Jumpstarts His Career

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You won’t ever know until you try, and Hologramme welcomes the unknown by doing. Montreal’s emerging electronic producer encourages artists to find their edge because that’s when growth begins. Taking a leap of faith helped Hologramme jumpstart his career, and instead of paying attention to what might not happen, he’s focused his energy on the positive momentum to help him keep going. Expanding his team has been one of the important stepping stones in establishing himself as a more serious artist. He shares why it’s important to find a good core group of people to help you stay your course and how social media has opened creative doors.

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Two Guys Plus Machines

Music, Gratitude & Patience: The Trifecta for Two Guys Plus Machines

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Music, gratitude, and patience are the trifecta forĀ Two Guys Plus Machines. The DJ duo understands the artist’s journey is long and bumpy. “[Just] because we donā€™t feel creative one day, doesnā€™t mean that we arenā€™t creative at all,” says the Bogota-based electronic music duo. They’ve seen the dance music industry boom in the last several years throughout Colombia and share how their journey to success is a constant series of learning moments. As a duo, they’ve also learned to hold each other accountable while balancing the varying aspects of their lifestyles.

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BLACKLOUD

10 Years In, BLACKLOUD Embraces Music’s Lifelong Journey

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BLACKLOUD has a decade of experience under his belt, and although, at times, it can still feel like he’s just starting out, he fully embraces his journey. He talks about why mindset matters in the music business and how working with other industry members has helped his career gain traction. He recognizes that an artist’s life is a continuous journey of self-discovery both professionally and personally. Always learning, and always growing BLACKLOUD shares his story in this ArtistMap interview.

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trial and error D Unity

Passion & Consistency Built D-Unity’s Career, But His Success Isn’t by Chance

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D-Unity’s career has been a process of trial and error, but his success isn’t a haphazard result. The self-taught DJ and producer learned how to turn rejection and failures into opportunities building upon them to become one of the most recognized names in the electronic music scene. His music has been released on several prestigious labels including Universal Music, Toolroom and Yoshitoshi in addition to running his own label Unity Records. He shares why adapting your workflow and music are important for career growth while staying true to your passion. Read more

investing music Shadow Wulf Records

Investing in Your Music Pays Off, Shadow Wulf Records’ Releases Lead the Pack

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What does it take for a music release to hit a chart? Just ask Los-Angeles based Shadow Wulf Records who has seen every single one of their releases land on several of Beatport’s charts. Beginner’s luck you say? Not in this case. Investing in music coupled with their rich experience has helped them land success after success. The techno label comprised of Aaron Jacobs,Ā Drew Blyther,Ā andĀ Crescendoll has more than 35 years of combined experience in the music industry. You could say they know a thing or two about what it takes to run a promising, successful label. They’re not only label owners, but they live, eat and breathe the house and techno culture as artists too. The Shadow Wulf Records family talks about their journey as artists, growing as a label, and why it’s important to develop relationships outside of one’s own pack.

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struggles temptation Who is Hush

Overcoming Personal Struggles & Temptations, Who is Hush Cut Through the Noise

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The life of an artist (both aspiring and professional) looks fun and glamorous from the outside. However, this glamorous environment that artists are exposed to is rife with temptations and distractions. If you donā€™t give importance to the right priorities, you can easily get lost in the noise. DJ and producer Who is Hush knows all too well what it means to come down from a high. Overcoming personal struggles and temptations, Who is Hush realized something had to give in order for his career to move forward. With 20 plus years in the music industry, he’s faced personal demons that often also chase many other industry members. He comes clean in kicking bad habits to regain focus and control of his life. Read more