Posts

6AM Introduces New Website Layout, Artist and Industry Resource Sections and more

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You may have already noticed in the last few weeks that the 6AM site has undergone some changes. We wanted to talk you through some of these and the reasons why they were made.

Firstly, we adopted an entire new stylistic layout which we hope makes reading our articles and navigating through our site easier on both the eye and the mind, allowing you to discover more news, features and the latest music from artists you may not have been aware of before.

The biggest change, however, comes in our direction. While 6AM has always been focused on the more “underground” sounds of electronic dance music, mostly highlighting the latest in the worlds of techno, house and sub-genres in between, we also recognize that there are far too many blog and news site doing just that, without providing any new real value to their readers. From our humble beginning in 2008 as sub-promoters in Los Angeles, we have expanded our global outreach, industry experience, and knowledge on the back of over 600 electronic music events we have personally promoted or produced, ranging from festivals and mega-clubs to intimate lounges and unique venues.

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The Correlation Between Social Media and Record Sales

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Before the turn of the century, when an artist recorded a song, you had to buy the music before you got to listen to it at will. The more record sales, the more successful the artist and the music was. People loved buying records; there was the vinyl LP, the cassette tape, the compact-disc and then the evolution of mp3s. While before you have to have a special player to hear the record you bought, today things are very different. Now you can just log on to social media or streaming sites and listen to the newest tunes.

But is there a connection between social media popularity and a track or album’s final sales? Check out the following graphs from hypebot.com to see the correlation between the two works:

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Artist Advice: How To Use Spotify To Get Ahead Of The Game

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Guest post by entrepreneur and author George Goodrich. George co-founded DemoDrop.com and StudioSessions.Tv, two music-tech companies with bases in Los Angeles and Amsterdam. An avid techno and house music listener, George specializes in crafting innovative digital strategies to help artists thrive, with experience working dance music events in Australia, Europe and Mexico for The BPM Festival. His latest book Slotify Method: How to Use Spotify Playlists to Launch Your Career in Music dives into the growing importance of Spotify as a tool for emerging artists, with tools on how to gain millions of streams, make money off of Spotify and gain attention from labels and talent buyers. The book is available for purchase on Amazon.

 

I just read an article titled “Guide to Dance Music Marketing” that touched on the subject of Instagram Bots (really?), SoundCloud Playlists and YouTube Playlists. The scariest part of the article was the “2017” in the title.

Today more than ever it is crucial to take advantage of the best and newest technology on music platforms available. 80% of people going to YouTube are looking for a specific song (not your music) and SoundCloud continues to irritate its creators by taking away key features. Believe it or not, Spotify is dominating in artist discovery and helping launch new artists careers.

Spotify is quickly becoming more and more popular in the electronic music community. Many artists have jumped on the bandwagon and are developing a solid and thriving presence on this relatively new platform. Artists like T.E.E.D., with his randomly titled playlists like “Office” and “Bedroom”, or Dosem with his regularly updated “Housestrike” playlist are gathering hundreds of new followers and generating thousands of streams. Even Marco Carola is dropping Spotify Playlists to promote Music On. Here are three key parts of Spotify that can get you ahead of the game.

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Finding and Winning Competitions for DJs and Producers

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Guest post by Eric Louis

Whether you’re an aspiring DJ, producer or both, competitions are a great way to hone your craft and get noticed. The nature of competitions forces you to do two important things: you have a deadline so you have to get your work done in a set time frame, and you have to put something out there for the world to hear.

Winners of these competitions usually get a release on known labels and other prizes like Dj/production related software and hardware, as well as exposure that could translate into new bookings and opportunities.

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