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10 Principles of the Electronic Music Industry

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Taken since the inception of 6AM in 2008, we have been able to develop and follow key principles that have helped us knock down barriers, break through troubled times and reach our goals in the electronic music industry while continuing to hit key milestones every step of the way.

The information contained herein has helped shape who we are today and represents what we stand for in the global electronic music industry. We are far from perfect, we are constantly learning and always working to improve. More importantly, we need a constant reminder of these guidelines ourselves, which is also part of the reason we are publishing this article. We want to hold ourselves accountable while sharing something we hope can help others, or at least can spark a conversation on subjects we feel are important.

We not only hope you find this useful but more importantly we hope you find the strength to apply the guidelines within this article into your own journey and discover the things you didnā€™t think would be possible by peeling away the layers of negativity and self-sabotaging behavior that are stopping the progress you wish to attain. We are all in this together, you are never alone.

Thank you in advance for hearing us out and weā€™ll see you on the dancefloor soon.

Much Love & Respect,

6AM

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Why Social Media Is A Key Part of Marketing In The Electronic Music Industry

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In today’s digital world there is no escaping social media, even and especially for aspiring and established producers and DJs.

While exact statistics aren’t available, it is not hard to imagine that the demographic of people attending electronic music events throughout the world does tend to include a vast majority of 21-35 year-olds. What this means is that the majority of people attending these events are likely to be connected, in some way or another, to social media.

Just like with any business, whether you are an electronic music artist, venue owner or promoter, with a well-thought-out digital marketing campaign, your products will be recognized easier, your target audience will grow, and you can even build authority and presence in your field over time! That being said, whipping out a grand marketing strategy out of thin air isnā€™t the easiest task. For moreĀ marketing strategies for your business, check here atĀ NTREIS, Inc.

For all intents and purposes, itā€™d be fair to assume that the majority of marketing nowadays would fall into the category of digital marketing. Whether we like to admit it or not, long gone are the days of promoting music and events the old school way, and within this rather broad field, you can pick and choose from a variety of different paths to go down.

Be it email marketing, SEO, affiliate marketing or some other similar endeavor, the Internet is the place where youā€™ll get your exposure and with it, brand recognition for yourself as an artist, label owner or party curator.

Strong Social recently tackled the subject, explaining why social mediaĀ isĀ the future of digital marketing, and shouldn’t be ignored no matter your role in the electronic music industry

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