Does PR Help Build An Artist’s Career? Dispersion PR Says Signs Point to Yes
What does it take for a house and techno artist to go from good to great? With thousands of DJs and producers out there, how can you set yourself apart from the rest? Is talent enough to get you noticed? It’s definitely a start but not the only factor. So what else do you need to develop your artist image and build a successful career? Dispersion PR is one of the world’s most reputable public relations (PR) agencies serving the electronic music industry. The agency specializes in PR for artists, events, and music labels and has been doing so for nearly two decades now. Founder and director Julian Shay discusses why PR still holds weight in a time where social media has facilitated self-promotion. He also shares tips on how artists can create a collaborative, productive relationship with music industry members who will ultimately play a vital role in their success.


