“Social Media is only as effective as the audience you are able to reach,” says Jukebox’s Director of Operations
Jukebox has gone from a small London PR firm to a global festival agency. In its 10 years, it has expanded beyond the typical PR services for electronic artists to creating an ecosystem servicing multiple facets of the dance music industry. It has one of the most engaged audiences in dance music across digital platforms, and it has been brimming with fresh ideas for the return of the dancefloor. Jukebox’s director of operations Josh Karpf shares how PR is continually adapting to the world, and why it remains an important aspect of an artist’s career growth. His 15-year experience includes serving as brand manager for Ministry of Sound, where he managed over 1,000 events and festivals globally.
