There’s been a consistent topic brewing recently in the international dance community – “The Romanian Sound”. While it may be easy to generalize the warm bubbly tech grooves by the artist’s origin, it certainly extends further into the realms of minimal, house, and techno, and even experimental electronic music.
One label that prides itself on this high quality sound is Tzinah Records. Starting in 2010 under the guidance of Primarie and Adrianho, the two Romanians set out to deliver and create their musical interpretations to the world. Both were involved with the A&R process when establishing the sound of the label, but Primarie continued to develop the brand and larger creative vision for what would become Tzinah Records. Both climbing the ranks as DJ’s in the Romanian scene, it was a natural progression to start making music, eventually leading to where they are today with Tzinah Records, one of the most respected minimal labels in Romania.
In speaking with Primarie, his enthusiasm and sincerity is clearly evident, which is the only necessary explanation needed when understanding how the label has come to fruition.
“The best part of being involved with this is meeting people that are in the same frequency with us – Meeting people that we follow and that we respect as artists and starting to work with these people…Tzinah really changed my life for the best” – Primarie (Founder of Tzinah Records)
In Tzinah Record’s six-year lifespan they’ve overseen a plethora of releases from their Tzinah Family, and have been supported by nearly every artist in the underground dance music community. The list is endless, just trust us on that one. Arguably more important than the support from A-List underground artists is the tight knit musical family Tzinah embodies. They believe strongly in what they do, and make every effort to be the best they can be, both for themselves and their label roster. It’s an ethos that will certainly carry Tzinah to great heights.
The co-founder of Tzinah Records, Adrianho, recently did the honors of recording a podcast for our Global Vibe Radio Series. In true Tzinah fashion, the mix is a cerebral blend of tech house and minimal that Tzinah has become so well known for.
In addition to a blissful mix from Adrianho, we caught up in great detail with Primarie about everything Tzinah – Truly a label with an uncompromising vision for electronic music and lifestyle.
Connect with Tzinah Records: Official Website / Facebook / Twitter / Soundcloud / Resident Advisor / Beatport / Traxsource
Hello! Thank you very much for taking some time to talk with us. The topic…none other than Tzinah Records! When did Tzinah Records begin?
Hi there, I’m Primarie and I’m pleased to talk to you about this! Tzinah Records began releasing music in 2010, when Adrianho and I wanted to make something more for this scene. At that point we were DJ-ing and having events in Romania, but we felt we wanted to have something to leave behind. A record label was the best thing for us, as we wanted to get more involved in the production of music.
Primarie (Left) and Adrianho (Right)
Where did you and Adrianho meet? Do you know what he was doing before Tzinah?
Six years ago I was living in South-East of Romania and him in North-West. We had a gig together and we kept in touch since then :)
Can you tell me about the name of the label? How did you settle on “Tzinah”?
Ok so this is the first time telling this story in an official interview :) We did not settle on Tzinah; Tzinah is what we had in our head as the best name for the record label. Let me explain why!
Tzinah is an invented name coming from the time when we as kids were playing Counter Strike, and most of the time we were playing it in an internet cafe. We had ten computers running on a LAN game, and we were making teams and playing really hard. In the gaming community shooting the other player in the head was a big thing for us and when we would do it we would scream “Cine mă?
In Romanian this means something like “Who killed you? I killed you!”. So this was our slogan when we would kill the other one with a headshot. Because we spent a lot of time in the internet cafe and a lot of time playing this game, actually a lo