Global broadcast platform BE-AT.TV has recently announced that itâs the official live streaming partner for the global event series Corona Sunsets, the event program run by Anhueser-Busch Inbev around the world excluding the United States.
This marks the next stage in the evolution of Corona Sunsets events, music, and ambassador programming, with BE-AT.TV working with Corona markets worldwide (excluding the US) to book artists who will take the event series to the next level through their performances. Corona Sunsets has grown over the years to become one of the worldâs largest branded event series with thousands of affiliated events dotting the globe and the recent partnership aims to do more.
Each one celebrates the transformative power of the sunset moment on some of the worldâs most iconic locations, with carefully curated music to mark the occasion featuring world class headliners. In addition to a multitude of Corona Sunsets events around the world, 2018 will see festivals will take place in locations such as Australia, Italy, Colombia, Japan, Canada, and Dubai..
Says Ray Smith, CEO of BE-AT.TV:
“In 2017 we partnered with Corona to assist them in maximizing the ROI on their ‘Corona Sunsets’ Tulum and San Pancho, Mexico events platform through live streaming. For 6% of the cost of the events themselves, we broadcast their Sunset events to over 5.2 million viewers and developed a unique storytelling format that incorporated local personalities as hosts to help shape the brandâs message. 2018 will see us booking tent-pole and mid-tier level events for every major market around the world as we roll out a new Musical Ambassador program that will signal an evolution in the âSound of Sunsets.â
