Techniche Recordings is the signature record label of Techniche SD, a true collective of ambitions and concepts with global and universal aspirations who enter the sonic void with their forward-thinking vision and ethos. Myxzlplix of Techniche Recordings shares more about the inception of his new SoCal techno label.
Thanks for talking to 6AM, how’s everything been for the first month of 2022?
Good. Glad to still be here and able to keep things moving.
How and when was Techniche Recordings started?Â
May of 2020, during the ascension of COVID, which might’ve seemed crazy at the time, but we felt we had nothing to lose so why not start a techno-based label in the middle of the pandemic?
What is the main goal of the label?
Partly as a vehicle for me to unleash my own material but also to support the DJs who are part of the Techniche team who are evolving into artists & producers in their own right. After years of hosting events and a weekly radio show, we had to challenge ourselves to enable growth and prove to ourselves that we were more than just DJs or a place to book guests for bragging rights.
We always strive to further ourselves personally and as a collective, and if we’re going to be taken seriously and play with the “big boys,” then maintaining a solid label is one way to earn a place at the table.
What have been the challenges of being a new SoCal techno label and what helped manage those challenges?
Networking. We reached out and sent promos to a lot of “name DJs” here in SoCal with little to no response and that’s disappointing. Maybe our releases weren’t to their liking or because we’re local, and not Drumcode for example, so maybe they didn’t take us seriously. But dead silence annoys the f*ck out of me, especially when I’m trying to build something between us for us. Honestly, other than 6AM, I don’t know of any media outlets based in SoCal that support us.
Learning patience, staying focused, and reaching out the to rest of the world helped us and has made us more confident. While we are immensely proud of being from SoCal, connecting with people in Europe or South America was assuring and inspiring.
” ‘3000’ is a track about progress & growth. As an artist, we all need inspiration. WIth the right combination of perseverance, effort and passion,  Anything is possible. This is for the circle that makes it possible for me.”
Artist, Jon E. Thin, on “3000” released on Techniche Recordings
Under Techniche Recordings’ descriptions, it states a “Universal Techno Experience.” Can you elaborate on that? What does Universal techno mean to the label?Â
When we started Techniche as an event, we incorporated a lot of astronaut and space themes; we still do. Techno has always had references to space and aliens (