Insomniac, the Unites States’ largest electronic dance music promoter and event organizer, has announced an exciting new partnership with the Drug Policy Alliance (DPA).
Beginning this weekend at Escape: Psycho Circus in San Bernardino, about an hour east of Los Angeles, the collaboration will see on-site drug informational material being passed out to festival attendees in an effort to educate on the subject of mind-altering substances, sex and mental health.
Called ‘Project: #OpenTalk’, the initiative will provide unbiased information with the purpose of beginning and continuing an open dialogue that aims to reduce the number of drug-related health incidents and deaths. This is the first time Insomniac works closely with an advocacy group of this type in the last 10 years, likely prompted to do so by the increased scrutiny into festival-related hospitalization and deaths.
“While Insomniac still has a zero tolerance drug policy and conducts entry searches, they at least acknowledge that more needs to be done to keep their attendees informed and safe,” said Stefanie Jones of DPA’s Safer Partying campaign explained in an official statement.
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